Senior Brand Manager- West Africa
At a glance
Senior Brand Marketing role at Lextorah LDS. Lagos · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and carry out annual plans for marketing and brand activations
- Put integrated marketing plans into action and coordinate new product introductions
- Oversee research that informs shopper insights, channel choices and point-of-purchase plans
- Prepare category reviews, analyze category data and recommend next steps based on opportunities
- Work with agencies and help assess their performance
What you bring
- A bachelor’s degree is required
- At least five years of work experience, with strong marketing or category management knowledge
Who this fits
This senior brand marketing role suits someone with marketing or category management experience. The position is based on-site in Lagos.
From the employer
Kimberly –Clark is a fast moving goods (FMCG) global corporation that has recently come into west Africa market.
Headquartered in Dallas, we lead the world in essential for better life with well-known global family and personal care brands that are sold in more than 150 countries with nearly 56,000 employees worldwide, high caliber talents are required at senior management levels as the company establishes strong foot prints in Sub-Saharan Africa, the work environment is designed to foster personal and professional growth, reflecting a sense of community that nurtures innovation.
Developing and implementing annual marketing/brand activation plan.
Implementing the integrated marketing plan (IMP) and new product introduction (NPI) activities.
Manages the research process and ensure shopper insights, channel and POP strategies and plans.
Develops internal and external category reviews, analysis category data, highlights opportunities and recommends course actions.
Manages interactions with agencies and assists the evaluation.
Bachelor’s degree, minimum of 5 years job experience, including excellent understanding of or experience in marketing and category management.
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