Social Content Specialist - Professional Rodeo Cowboys Association
Learfield Open · verified Oct 27, 2026 At a glance
Mid-level Social Media role at Learfield. Colorado Springs · full-time · no salary stated · we estimate $72,500–$110,750 across the United States.
Learfield has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Create video and social material that builds fan interest and gives local sales teams sponsor opportunities
- Design client and rodeo committee marketing pieces, website visuals, and merchandise graphics
- Develop account-specific sponsored posts and other creative assets, from initial idea through final delivery
- Coordinate content between local and national sales groups, production colleagues, and PRCA media and marketing teams
- Help organize social publishing, keep digital materials current, and take part in on-site shoots
What you bring
- At least three years creating video work that has produced engagement and measurable outcomes
- At least one year of graphic design experience
- Working knowledge of Adobe Creative Suite and Microsoft Office tools
Who this fits
This mid-level role suits someone who can produce video and graphics while coordinating with sales and content partners. The position is on-site in Colorado Springs and includes participation in live-action shoots.
From the employer
This role requires a highly creative individual with strong content production and graphic design capabilities who can bring ideas to life from concept through execution.
Essential Functions and Responsibilities
- Assist in creating original, branded and video and social content to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
- Lead creation of visual marketing materials and website graphics for a diverse set of clients and rodeo committees.
- Use graphic design software to develop unique fonts, color schemes, shapes and other design elements that portray the company’s brand.
- Support the development of custom-branded social content for local Learfield property sales teams.
- Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
- Serve as a liaison—alongside the Content Producer—between the department content team, local Learfield sales teams, and national sales.
- Collaborate with content team to produce branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
- Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
- Works closely with the Digital Assets Manager, the Content Strategy & Distribution Manager and the Media Publications Director to ensure internal and external assets are updated.
- Work closely with the Content Strategy & Distribution Manager Coordinator to support and organize social media content and help drive sponsor brand positioning to deliver on contractual obligations.
- Works with Director of Licensing and Merchandising to design and create graphics for merchandise.
- Assist the Supervising Producer in the creative development of Learfield-led original content initiatives.
- Participate in the production of Learfield live-action shoots and other on-site content opportunities at PRORODEO Partnerships.
Minimum Qualifications
- 3+ years of experience in developing creative video content that has driven engagement and measurable results.
- 1+ year of graphic design experience
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Premiere Pro) and Microsoft Office Suite. (Outlook, PowerPoint, Excel, Word and Access databases).
- Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
- Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
- Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
- Creative thinker with the ability to generate ideas that support project goals and initiatives.
- Strong administrative, critical-reasoning, and problem-solving skills.
- Highly organized, efficient, and strong attention to detail.
Preferred Qualifications:
- Experience using Adobe Creative Cloud.
- Experience working in the sports industry
The approximate national base pay range for this position is $16.88 to $22.71/ hour. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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