Senior Business Development Manager - Texas Tech University
Learfield Open · verified Oct 2, 2026 At a glance
Senior Business Development role at Learfield. Lubbock · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Take sponsorship sales from prospecting through proposals, presentations, contract talks, closing, and post-sale delivery
- Build new revenue and renewals across your assigned sponsor portfolio, including major accounts and key partnerships
- Create sponsorship packages spanning digital, social, broadcast, venue, and experiential channels around client needs
- Work with university and internal teams to deliver campaigns that meet client expectations and contract commitments
- Meet clients at their offices, games, and other off-site events, including evenings and weekends when needed
What you bring
- At least six years in outside, consultative, or business-to-business sales, with responsibility for finding business and managing clients
- A record of managing a client portfolio while surpassing revenue targets
- Skill in shaping marketing plans to client needs and negotiating with senior decision-makers
- Confidence using CRM systems in a sales environment measured by performance
Who this fits
This role suits a senior seller who can close new sponsorship business, grow renewals, and guide junior salespeople. Expect client meetings and event representation, including evenings and weekends as needed.
From the employer
In this role, you will manage a diverse portfolio of sponsors, oversee complex campaigns, and play a key role in both renewal strategy and new business development. You'll lead sales efforts from pitch to close, collaborate with internal and university stakeholders, and help shape our presence in the marketplace. This position is ideal for a seasoned closer who thrives on both autonomy and impact.
Essential Duties & Responsibilities:
- Meet and/or exceed assigned revenue goals through new business development and strategic renewals.
- Own the full sales cycle, including prospecting, relationship development, proposal creation, presentations, contract negotiation, closing, and post-sale execution.
- Regularly meet with prospective and existing clients at their places of business, athletic events, or other off-site locations to cultivate relationships, present sponsorship opportunities, and secure new and expanded partnerships.
- Manage a defined book of business, including high-value accounts and key partnership renewals.
- Develop integrated sponsorship proposals across digital, social, broadcast, in-venue, and experiential platforms that align with client objectives and university assets.
- Lead strategic renewal planning and identify opportunities to grow existing partnerships in collaboration with sales leadership.
- Build and maintain strong relationships with university partners, athletic department staff, corporate partners, and internal stakeholders, serving as a trusted representative of both Learfield and the university.
- Partner with internal teams to ensure seamless campaign execution and fulfillment, maintaining alignment with client expectations and contractual commitments.
- Serve as a mentor and resource to junior sellers while supporting local leadership in advancing overall team performance.
- Represent the property at client meetings, hospitality events, industry functions, and athletic events, including evenings and weekends as needed.
- Stay informed on industry trends, sponsorship best practices, brand activations, digital marketing strategies, and emerging platforms to identify new revenue opportunities.
- Perform other related duties as assigned.
Minimum Qualifications:
- Typically 6+ years of successful outside, consultative, or business-to-business sales experience with demonstrated responsibility for developing new business and managing client relationships.
- Demonstrated success managing a book of business and exceeding revenue goals
- Strong ability to build marketing strategies tailored to client needs
- Advanced negotiating skills and ability to influence senior-level decision makers
- Excellent communication, presentation, and relationship-building skills
- Comfort navigating CRM systems and working within a performance-driven sales environment
- Ability to work evenings and weekends as needed for game days and events
Preferred Qualifications:
- Experience selling integrated sports marketing partnerships including major media (signage, radio, social, digital, etc.)
- Knowledge of digital marketing platforms, content sponsorship, and campaign analytics
- Bachelor’s degree from an accredited four-year college or university
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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