Director of Marketing

Leap Brands leapbrands.io Open · verified Sep 19, 2026

Baltimore Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Leap Brands. Baltimore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set marketing direction across digital, social, loyalty, local store efforts, and openings
Guide content production and keep brand standards consistent across locations
Run paid social, search, and local campaigns tied to traffic and sales
Work with Operations on promotions, menu launches, events, and guest acquisition
Track results, manage the budget, and oversee agencies, freelancers, and launch activity

What you bring

You have led marketing for restaurants or multi-unit consumer brands
Bring strong digital experience across paid social, SEO, CRM, and loyalty
Can establish marketing infrastructure and workflows where little exists
Combine creative thinking with strong delivery and project management
Have managed teams or agencies and communicate well across functions

Who this fits

You’ll suit a senior marketing owner who can move from strategy into execution for a restaurant group. The role is based in Baltimore and operates in a fast-growth environment with changing priorities. You’ll need to collaborate closely with Operations while supporting new locations and customer growth.

From the employer

Director of Marketing

Location Baltimore MD

Industry Restaurants

About the Role

A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.

What You Will Do

• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings

• Lead content creation across platforms and oversee brand standards for all locations

• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales

• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition

• Own reporting and analytics for marketing performance and make data driven decisions

• Lead CRM and loyalty strategy to increase frequency and retention

• Manage agency partners and creative freelancers as needed

• Develop the annual marketing budget and monitor spend against goals

• Support new store openings with launch playbooks, creative, and on the ground activation

What You Bring

• Experience leading marketing for restaurants or multi unit consumer brands

• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs

• Ability to build marketing systems and processes from the ground up

• Creative mindset with strong execution and project management skills

• Comfortable in a fast growth environment with shifting priorities

• Experience managing teams or agency partners

• Strong communication skills and the ability to partner cross functionally

Compensation

Competitive base salary plus bonus structure commensurate with experience.