Product Marketing Manager
Hybrid Washington Full-time Manager Product Marketing
Mid-level Product Marketing role at Leadership Connect. Washington · full-time · $100,000–$150,000 base.
SalaryStated by Leadership Connect
$100,000 – $150,000
Base salary for this role, in USD per year, as published in the posting.
This role, from Leadership ConnectOur estimate for the market: $104,000–$141,000
In line with the market median of $130,000 for mid-level product marketing roles in Washington.
Worked out from 9 postings that stated pay, median $130,000. Last updated Mar 10, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own launch planning and go-to-market delivery for Leadership Connect products
- Shape value propositions and messaging, then build consistent internal adoption
- Research customers and markets to understand buying drivers and message response
- Use competitive and customer input to refine offerings with product managers
- Create collateral, enablement, training, case studies, guides, and webinar support
What you bring
- At least five years in product marketing for a B2B SaaS company
- Experience planning and delivering go-to-market programs for software products
- Clear, effective writing, speaking, and presentation abilities
- Strong analytical judgment and a habit of using data
- Ability to bring cross-functional colleagues into alignment through collaboration and ownership
Who this fits
You’ll suit a Washington-based hybrid role that rewards ownership, collaboration, and comfort aligning teams in a matrixed organization. You’ll work across Product, Engineering, Marketing, Sales, and Customer Success, reporting to the VP of Marketing. Experience marketing to government workers is helpful but not required.
From the employer
Who are we?
At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.
About the Role
Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.
Core Functions of the Role:
- Own the go-to-market roadmap, strategy, and execution for product launches
- Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
- Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
- Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
- Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
- Build training materials and lead sales enablement for key launches
- Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives
About You:
- 5+ years of product marketing experience at a B2B SaaS company
- Experience building and executing go-to-market plans specific to software products
- Superb written, verbal, and presentation skills
- Strong analytical skills and a data-driven mindset
- The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
- A collaborative, ownership-driven approach
- Nice to have: experience marketing to government workers