Digital Marketing & Acquisition Executive (Regional Scope)
Mid-level Digital Marketing role at Lalamove. Hong Kong SAR · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll help shape global acquisition and activation plans across paid and owned funnel channels
- You’ll guide media activity with local city teams across social, search, programmatic, affiliate and earned channels
- You’ll build and track SEO and ASO work to increase traffic, campaign results and brand awareness
- You’ll analyze acquisition performance with local and data teams, then turn findings into local activations
- You’ll test new channels and ad technology while running A/B experiments to improve efficiency
What you bring
- A degree in business, marketing or a related field
- At least one year of digital marketing experience across media planning, social, campaigns, CRM, SEM or SEO
- Working knowledge of ad technology, tracking, biddable platforms and channel ecosystems
- A data-focused, proactive approach with strong problem-solving, user empathy and ownership
- The ability to collaborate with multiple stakeholders and contribute as a team player
Who this fits
You’ll suit a self-directed marketer who uses data to make decisions, understands user journeys and can own projects from start to finish. The role works across local city, data and other stakeholder teams in multiple markets, so collaboration is central. It is an onsite, full-time position in Hong Kong SAR.
From the employer
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
As Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally
What you'll do:
- Assist the manager to develop global growth strategy including acquisition and activation in full funnel channels (covering paid digital and owned channels)
- Provide direction and monitor global media channels with Local City Team, including earned channels (including Twitter, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)
- Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness
- Optimize, monitor & analyse all acquisition efforts being run on various channels, By working with Local City Team and Data Analysis Team to dig out insights to drive performance uplift and formulate different local activations
- Explore new channel and ad-tech solution to improve the acquisition performance
- Drive performance A/B testing and workout the experiment framework to improve the channel efficiency
The must-haves:
- Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive.
- User Empathy: To be able think from a perspective of a user & build user journeys which are seamless.
- High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects.
- Data-Driven: To utilize existing data on hand to make informed decisions
- Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
- Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.
What you'll need:
- Degree holder in Business, Marketing, or related discipline
- 1 year+ relevant experience in digital marketing (Media Planning, Social Media, Digital Campaign, CRM, SEM, SEO). More experience will consider as Senior Executive
- Understanding of digital marketing ad-tech, ad-tracking, all biddable ad platforms (Like Facebook Ad Manager, Google Awards, DV360 etc) and channel ecosystems
- Data and results-driven
- Proactive attitude and a team player
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