Digital Marketing Executive

Copart are looking to recruit a collaborative and ROI focussed Digital Marketing Executive to join our Marketing team, based at our Head Office in Bedford, MK43 9EJ. (Due to the location of the office, you must have access to a vehicle)

The successful candidate will be responsible for managing Copart’s social media channels across its portfolio of brands, ensuring engaging and consistent content that supports the company’s social media presence.

This is a hands-on, commercially focused role that goes beyond content creation and publishing. You will be responsible for campaign delivery, performance analysis and optimisation, as well as contributing to digital projects that support our wider marketing objectives. You will manage organic and paid social media activity, creating engaging content and campaigns that build brand awareness, drive engagement and generate conversions across the marketing funnel.

The ideal candidate will have strong social media expertise, a good understanding of the wider digital marketing landscape, and the ability to use data and insights to improve performance.

If you have a passion for social media, digital marketing and can interpret data to insights, this could be the perfect opportunity for you.

Main Responsibilities:

• Manage the implementation of the social media strategy, from planning and execution through to measurement and optimisation, ensuring best practice in content creation and distribution across Copart’s portfolio of brands.
• Plan, schedule, and publish engaging organic social media content to grow our audience, strengthen brand awareness and encourage customer engagement.
• Manage and optimise paid social media campaigns to reach target audiences, support objectives across the marketing funnel and drive conversions.
• Analyse social media performance using analytics tools, assessing engagement, campaign effectiveness, and ROI to identify opportunities for improvement and inform future strategy.
• Ensure all social media communications align with our brand positioning and messaging, working with relevant teams to maintain a consistent brand presence across channels.
• Stay up to date with social media trends, platform developments, and competitor activity to identify opportunities to improve performance and enhance our social media presence.
• Support wider digital marketing projects, including website content management and CMS updates, drawing on a broad understanding of digital channels and platforms.
• Manage digital projects end to end, coordinating with relevant teams to ensure projects are delivered effectively, on time and in line with business objectives.

What we need from you:

• Demonstrable experience managing organic and paid social media channels, developing engaging content and delivering campaigns that support business objectives.
• A strong understanding of the wider digital marketing mix, with the ability to support website content management, CMS updates and other digital marketing activities.
• Experience managing digital projects from inception through to delivery, coordinating stakeholders and ensuring projects are delivered on time and to the required standard.
• Strong analytical skills, with the ability to interpret digital performance data, measure campaign effectiveness and use insights to inform future strategy and optimisation.
• Excellent planning, organisational and project management skills, with the ability to prioritise workloads, manage multiple projects and meet deadlines.
• Strong communication and stakeholder management skills, with the ability to build productive relationships with internal teams, agencies and external suppliers.
• Excellent reporting and presentation skills, with the ability to communicate performance, insights and recommendations clearly.
• A proactive approach to keeping up to date with social media trends, platform developments and digital marketing best practice.
• Excellent attention to detail and the ability to work effectively under pressure and within budget.
• A degree or professional qualification in Marketing or Digital Marketing, such as CIM, is desirable.

What we offer you in return:

• Time For You: Relax with 23 days of holiday plus bank holidays, and an extra day for a personal special occasion.
• Give Back: Receive a paid day to volunteer for a charity of your choice.
• Health & Wellness: Healthcare Cash Plan.
• Your Future: Join our contributory workplace pension scheme for financial security.
• Investment: Purchase shares in our global company at a discounted rate.
• Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
• Life Assurance: Enjoy peace of mind with our life insurance coverage.
• Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.

Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications.

At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.