Sales Development Representative (SDR) - Digital Marketing Services
Lago Open · verified Oct 25, 2026 At a glance
Junior Sales Development role at Lago. Remote, Colombia · full-time.
Pay not stated Sales Development salary
growthroles summary, based on the employer's posting.
What you'll do
- Build outbound lead lists, learn what prospects need and rank opportunities using the agreed qualification criteria
- Contact prospects through email, LinkedIn and approved channels, personalize each approach and revive conversations that have gone quiet
- Set sales meetings for qualified prospects, verify the arrangements and brief the closing representative before the handoff
- Keep CRM details accurate, log outreach and results, and flag pipeline progress, obstacles and trends
What you bring
- At least two years in sales development, outbound selling or a closely related sales position
- B2B selling experience, especially involving marketing agencies or digital services
- Experience deciding which leads qualify and arranging meetings, plus C1-level English communication
- Availability for a full-time schedule aligned with Central Time business hours
Who this fits
This junior role suits someone who can run outreach independently, keep reliable records and prioritize qualified conversations over raw activity. It is remote for workers in Latin America, with a set Central Time schedule. Screen monitoring must remain on during work.
From the employer
Sales Development Representative (SDR)
Location: Remote — Latin America
Schedule: Full-time, 9:00 AM–5:00 PM Central Time
Compensation: LATAM: $1,000/month + commissions
About the Role
We are looking for a proactive and organized Sales Development Representative to support early-stage sales efforts through outbound prospecting, lead qualification, consistent follow-up, and meeting booking.
Your primary goal will be to increase the volume of qualified conversations entering the sales pipeline while allowing the sales team to focus on closing opportunities. You should be comfortable communicating with prospects, recognizing potential customer fit, managing outreach workflows, and working independently toward measurable goals.
Key Responsibilities
Lead Generation and Qualification
- Identify, create, and nurture outbound leads across relevant channels.
- Engage prospects to understand their needs, level of interest, and potential fit.
- Prioritize qualified opportunities based on agreed criteria.
- Maintain accurate lead statuses, activity history, and qualification notes in the CRM.
Outbound Prospecting and Follow-Up
- Conduct outreach through email, LinkedIn, and other approved channels.
- Maintain consistent outreach activity and follow-up cadences.
- Re-engage warm, inactive, and dormant prospects.
- Personalize messaging based on prospect context and business needs.
Meeting Booking and Handoffs
- Schedule qualified meetings for the sales team.
- Confirm meeting details and provide relevant prospect background.
- Ensure a smooth handoff to sales representatives responsible for closing.
- Track lead-to-meeting conversion and identify opportunities to improve results.
CRM and Pipeline Management
- Keep CRM records organized, accurate, and up to date.
- Track outreach, engagement, follow-ups, and meeting outcomes.
- Support pipeline reporting and communicate progress, blockers, and trends.
- Follow established sales processes while proactively recommending improvements.Sales Development Representative (SDR)
We use screen monitoring technology, which must be enabled at all times while work is being conducted. This is mandatory for all employees and contractors.
Requirements
- 2–5 years of experience in sales development, outbound sales, or a closely related sales role.
- B2B sales experience, particularly with marketing agencies or digital services.
- Demonstrated experience qualifying leads and booking meetings.
- Strong written and verbal English communication skills (C1)
- Ability to sustain consistent outreach and follow-up activity.
- Familiarity with CRM and sales workflow tools such as HubSpot or similar platforms.
- Strong organization, time management, and interpersonal skills.
- Ability to work independently with minimal supervision.
- Availability to work full-time from 9:00 AM to 5:00 PM Central Time
Preferred Qualifications
- Experience serving attorneys, pool builders, home service businesses, or similar markets.
- Familiarity with outbound sequencing and prospecting tools.
- Hands-on LinkedIn prospecting experience.
- Experience supporting US-based sales teams.
- Understanding of sales funnels, pipeline stages, and conversion metrics.
Ideal Candidate
You are proactive, results-oriented, and comfortable initiating conversations with potential customers. You follow through on commitments, maintain accurate records, and understand that effective prospecting is about generating qualified opportunities, not simply maximizing activity volume.
You can manage your workload independently, communicate clearly with the sales team, and use performance data to improve your outreach and conversion results.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
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