PPC Strategist (Google Ads)
Lago Open · verified Oct 18, 2026 At a glance
Mid-level Paid Search / PPC role at Lago. Remote, Philippines · full-time.
Pay not stated Paid Search / PPC salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and launch search, display and Performance Max campaigns, shaping their structure around account needs
- Tune bids, budgets and targeting as results come in, looking for ways to lift CTR, CPC and conversions
- Review search queries, exclude irrelevant traffic and keep keyword structures organized and scalable
- Track campaign pacing, prepare performance analysis and flag unusual changes for senior teammates
- Upload ad creatives and extensions, while checking that reporting data stays accurate across platforms
What you bring
- At least four years of hands-on Google Ads work
- You understand campaign structure, performance tuning, search-term reviews and negative keyword strategy
- You can run several campaigns at once and work through performance problems independently
- Strong written and spoken English, plus analytical attention to detail
Who this fits
This suits a hands-on strategist who is comfortable working in Google Ads daily and taking ownership with limited supervision. The schedule is Monday through Friday, from 9 AM to 5 PM Central Time. You must be comfortable using Time Doctor during working hours and agree to Lago’s Confidentiality and Non-Circumvention Agreement during recruitment.
From the employer
Role: PPC Strategist (Google Ads)
Hours: Monday - Friday. 9AM - 5PM CT
Location: Remote - Latin America, Philippines, Eastern Europe
Monthly USD Salary: $1,800 - $2,800
We are seeking a hands-on PPC Strategist to support campaign execution and optimization across Google Ads accounts.
This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.
Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.
Time Doctor: This role uses Time Doctor for workflow and accountability tracking during working hours. Candidates should be comfortable using time-tracking software.
Responsibilities
Campaign Build & Setup
- Build and launch search, display, and performance campaigns
- Structure campaigns based on strategy and account needs
- Implement keyword targeting and match types
- Upload and manage ad creatives and extensions
Optimization & Performance Management
- Conduct ongoing campaign optimizations
- Adjust bids, budgets, and targeting based on performance
- Identify opportunities to improve CTR, CPC, and conversions
- Monitor pacing and performance trends
Search Term & Negative Management
- Perform regular search term analysis
- Identify irrelevant traffic and add negative keywords
- Refine keyword targeting to improve efficiency
- Maintain clean and scalable keyword structures
Reporting & Insights Support
- Support performance reporting and analysis
- Flag performance changes and anomalies
- Collaborate with senior team members on insights
- Ensure data accuracy across platforms
Requirements
Must-Haves (Non-Negotiable)
- 4+ years of hands-on Google Ads experience
- Strong understanding of campaign structure and optimization
- Experience with search term analysis and negative keyword strategy
- Ability to manage multiple campaigns simultaneously
- Strong analytical and problem-solving skills
- Strong English communication skills (written and verbal)
- Ability to work independently with minimal supervision
Nice-to-Haves
- Experience with Performance Max and YouTube campaigns
- Familiarity with GA4 and conversion tracking
- Experience with call tracking platforms
- Exposure to other paid channels (Meta, LinkedIn, etc.)
- Experience working with US-based clients
- Familiarity with reporting tools or dashboards
Ideal Candidate Profile
- Highly detail-oriented and data-driven
- Execution-focused with strong platform expertise
- Comfortable working inside Google Ads daily
- Proactive in identifying optimization opportunities
- Organized and process-driven
- Thrives in a fast-paced performance environment
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
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