B2B Saas PPC Strategist & Consultant - Linkedin Ads ( Consultant Role)
At a glance
Mid-level Paid Search / PPC role at Crop.photo. Remote, United States · contract.
Pay not stated Paid Search / PPC salary
growthroles summary, based on the employer's posting.
What you'll do
- Assess Google Search campaign setup and keyword choices against the intent behind each search
- Choose LinkedIn audience segments and targeting filters tailored to both brands
- Plan a three- or four-step funnel, matching LinkedIn ad formats and offers to each stage
- Review existing ads, identify changes, and brief the in-house team on needed creative or messaging
- Track early performance and advise what to pause, revise, test or expand
What you bring
- You have hands-on expertise with Google Search Ads and LinkedIn Ads
- You have managed campaigns for B2B SaaS products
- Your Upwork profile shows a perfect Job Success Score and substantial work history
- You complete the work yourself rather than using employees or subcontractors
Who this fits
This contractor position suits an experienced strategist who advises the in-house team rather than taking over campaign execution. The starting workload is three to five hours weekly, with a potential shift to a monthly advisory retainer. You must be available during either listed Pacific Time window and join brief weekly calls, plus additional calls when needed.
From the employer
About us
We run two B2B software brands, Crop.photo and Evolphin.com. Each serves a different audience, has a different deal size and needs its own campaign strategy.
Our in-house team already handles positioning, messaging, design and campaign execution. We’re not looking for an agency, and we don’t want anyone to take the work over. We want an experienced PPC strategist who works directly with us, challenges our thinking and helps us make better decisions.
What you’ll do
Our draft campaigns are ready for review, and we want to launch quickly. You’ll advise on:
- Google Search: campaign structure, keyword selection and matching to search intent.
- LinkedIn targeting: audience segmentation and targeting filters for each brand.
- Funnel planning: a three- or four-stage funnel, with the right LinkedIn ad format and offer for each stage.
- Ad review: auditing our existing ads and pointing out what needs to improve.
- Creative briefs: briefing our team on any new creative or messaging needed.
- Optimisation: monitoring early results and recommending what to stop, adjust, test or scale.
Our team makes the changes and produces the assets. What we want from you is experience, judgement and honest input.
Requirements
- Engagement
- Hourly, 3–5 hours per week to start.
- If we work well together and see progress, we’d like to move to an ongoing monthly advisory retainer.
- Short weekly calls, plus calls as needed. You’ll need to be available within one of these windows: 8:00 a.m. – 2:00 p.m. PT or 8:00 – 9:00 p.m. PT.
- Requirements
- Strong, hands-on experience with Google Search Ads and LinkedIn Ads.
- Prior B2B SaaS campaign experience.
- You personally do all the work, with no employees or subcontractors.
- A 100% Upwork Job Success Score and meaningful work history.
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