Demand Generation - Marketing Specialist
At a glance
Mid-level Demand Generation role at Kody. London · full-time.
Pay not stated Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the company’s positioning and brand voice, then oversee its website and outside PR support
- Build an enterprise B2B marketing plan and run campaigns across content, email, paid media and events
- Deliver executive programmes, industry conferences, account-based marketing and digital campaigns to generate pipeline
- Coordinate with product, sales and account management on account priorities, territory plans and commercial goals
- Track marketing KPIs and campaign results, using commercial impact to guide budget and resource choices
What you bring
- At least five years in financial services, fintech, payments, SaaS or a closely related field
- A record of marketing to business and institutional audiences, including work across regions at start-ups or scale-ups
- Experience leading field programmes, executive engagement, account-based initiatives and multi-channel campaigns in complex sales settings
- Evidence that your marketing has produced measurable pipeline and commercial growth
- Strong project coordination skills, with the ability to handle several complex initiatives independently
Who this fits
This mid-level role suits a marketer who can set direction while also executing campaigns and events hands-on. It is based on-site in London.
From the employer
At Kody, we are redefining automation and technology solutions for the hospitality and commercial sectors. We empower businesses to elevate efficiency, lower operational costs, and deliver superior customer experiences. Notable retail and hospitality chains are partnering with Kody to modernise their payment stack and streamline the operation.
As we continue our rapid expansion, we are looking for marketing specialists who can ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives. This role has a significant impact across our GTM organisation.
Key Responsibilities
Brand Positioning & Communications
- Own and develop the company's positioning, messaging and brand identity.
- Manage the company website and external PR partners.
Demand Generation & Revenue Growth
- Build a B2B enterprise marketing strategy from ground up
- Create multi-channel campaigns across content, email, paid media, and events
- Own the execution of marketing programmes, including executive engagement, industry conferences, account-based marketing and digital campaigns.
- Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets.
- Support regional event activities, including on-the-day assistance at key events where needed
Performance & Analytics
- Establish clear marketing KPIs and performance reporting.
- Measure campaign effectiveness and commercial impact.
- Use data and analytics to support investment and resource allocation decisions.
Requirements
- At least 5 years' experience within financial services, fintech, payments, SaaS or a related sector.
- Strong experience marketing to B2B and institutional audiences.
- Experience with start-ups scale-up across regions.
- Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment.
- Strong understanding of how institutional clients evaluate and purchase products.
- Experience generating measurable pipeline and commercial growth through marketing.
- Superb organisation and project management skills and the capacity to manage multiple complex projects at once.
- Highly proactive, independent and comfortable being both a strategic leader and hands-on executor
Benefits
- Competitive Compensation
- Ownership of the branding and marketing activities at a fast growing company
- Dynamic & Innovative Culture: Fast-paced, supportive, and technology-driven work environment.
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