GTM & Demand Generation Specialist
At a glance
Mid-level Demand Generation role at Doctor Care Anywhere. London · full-time · from £80,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Research buying groups and decision paths across insurers, benefit providers, employers and SMEs to sharpen segment-specific messaging
- Build and test lead-generation routes such as automated outbound, broker partnerships, content, referrals and industry events
- Create campaigns, copy and sales materials, including pitch decks, one-pagers and case studies, to generate qualified leads
- Set up HubSpot nurture workflows and sequences, then track activity against KPIs and report what is driving results
What you bring
- You have tested and proven lead-generation approaches for complex B2B sales with committee-based buying
- You can interview customers, uncover decision-making insights and turn them into messaging that resonates
- You are comfortable building campaigns yourself, including email copy, HubSpot workflows, automation and sales decks
- You understand enterprise sales cycles and can distinguish a lead from a qualified opportunity
Who this fits
This mid-level role suits a hands-on, self-directed marketer who is comfortable testing channels and working with Sales without owning the full funnel. The position is based in London, with up to two work-from-home days each week.
From the employer
Thanks for stopping by! We’re Doctor Care Anywhere: The UK’s largest private telehealth provider is expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients already in place, the focus is now on accelerating B2B growth.
This role is about building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You’ll position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space.With demand for virtual and hybrid healthcare growing over 10% annually, there’s a major opportunity to drive fast, scalable growth.
The role: You'll own lead generation end-to-end. This role is all about being hands-on, managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed.
You’ll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows. Blending the traditional to leading edge techniques, you’ll be encouraged and supported to test, experiment and find out what works.
- Remuneration: From £80,000 Per anum DOE
- Work location: London office based (up to 2 days WFH)
- Application Deadline: 9am Friday 9th October 2026
Key Accountabilities / Responsibilities:
- Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging
- Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment
- Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
- Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest
- Generate qualified leads and meetings for the Sales team
- Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
- Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) -
- Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI
- Track against core KPIs and objectives, with a clear indication of what works and what doesn’t
Requirements
You don't need all of these - if you're strong on 1-2 and willing to figure out the rest, that works.
- Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.
- Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
- Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work.
- Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.
- Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect
Why You’ll Love Working Here
Work closely with senior leadership, including the CCO and CEO, in a flat structure where your impact on revenue is direct and visible. You’ll have real ownership from day one, shaping systems, processes, and lead generation your way.This is a role for someone who thrives on autonomy, accountability, and problem-solving.
Benefits
We understand the importance of health and wellbeing, for our patients and for our team. As a valued member of our business, you’ll be supported, respected, and empowered to grow, with the freedom to make the most of your role and your career. As part of our team, you’ll have access to:
👩⚕️ Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!
💰 Company Bonus: We love rewarding our team for their dedication and achievements.
🏝️ 25 Days Holiday + Bank Holidays: You've earned it! Enjoy time off to recharge, explore, and make incredible memories.
🎁 Birthday Day Off: Go and celebrate however you like!
🧘♂️ Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing
🌈 Charity Days: Join us in giving back to the community! We're all about making a difference together.
👶 Enhanced Maternity and Paternity Pay: We've got your back with extra support during this special time.
🚴 Bike2Work Scheme: We love an eco-friendly commute!
🌐 Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.
🏡 Hybrid Working: An agile and autonomous hybrid work environment.
🚀 Development Opportunities: Get ready to grow, learn, and make strides in your career!
🌍 30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year.
Doctor Care Anywhere is an equal opportunity employer. We're committed to creating an inclusive environment for all employees.
Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.
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