VP, Marketing Distribution

Location(s)

Details

Kemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

Kemper Insurance is looking for a strategic, commercially oriented marketing executive who can operate across P&C and Life, simplify complex insurance propositions, build scalable capabilities, and translate business strategy into effective market and field execution. The leader should combine strong functional marketing expertise with enterprise judgment, change leadership, and a bias toward measurable business impact.

Responsibilities:

The Vice President, Distribution Marketing is the senior marketing leader for Kemper Distribution and sets marketing strategy and leads the capabilities that translate business, product, channel, and customer priorities into market-facing and field-facing execution.

This leader will integrate historically separate P&C and Life marketing capabilities into a cohesive Distribution model, while maintaining differentiated approaches where product, channel, or customer needs require them. The role leads brand activation within enterprise standards and oversees product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content.

The role will lead product marketing and go-to-market strategies for P&C and Life products, translating complex insurance offerings into clear, compelling value propositions for agents, sales teams, and customers while supporting product launches, enhancements, and strategic market initiatives.

The role is a strategic partner to Distribution, Product, Digital, Corporate Brand, and other enterprise leaders. The role will work in partnership with corporate brand governance and has broad authority to design and implement the Distribution Marketing operating model within established enterprise, financial, regulatory, and risk parameters.

The VP will oversee marketing budgets, agency and vendor relationships, and performance measurement, using customer, agent, market, and competitive insights to optimize marketing investments and drive measurable business results.

The role owns Distribution-level brand activation within enterprise brand standards and partners closely with Corporate Marketing on brand governance and Digital/Lead Generation on customer acquisition initiatives, ensuring clear accountability and alignment across marketing channels.

Core Leadership and Organizational Scope:

• Lead an organization of approximately 15-20 marketing professionals across multiple disciplines.
• Build the capabilities, talent, structure, and leadership bench required for the future Distribution model.
• Lead through significant organizational change while maintaining high-quality support for ongoing business needs.
• Create clear accountability, decision rights, performance expectations, and a culture focused on customer value and business outcomes.

Qualifications:

• Significant progressive leadership experience in marketing, distribution marketing, product marketing, customer marketing, sales enablement, or a related discipline.
• Experience leading multi-disciplinary marketing organizations in a complex, national business; insurance or financial services experience strongly preferred.
• Demonstrated success developing marketing strategies that support sales, distribution, product, and customer objectives.
• Experience integrating or transforming organizations, capabilities, or operating models.
• Strong experience with brand activation, product marketing, campaigns, content, social media, sales enablement, events, and marketing performance.
• Executive presence and the ability to influence senior leaders across organizational boundaries.
• Bachelor's degree or equivalent experience required; advanced degree preferred.

The range for this position is $190,950 to $335,500. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors. This job is eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401K, etc.)

Kemper is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by the laws or regulations in the locations where we operate. We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination.  

Kemper does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Kemper and Kemper will not be obligated to pay a placement fee. 

Kemper will never request personal information, such as your social security number or banking information, via text or email. Additionally, Kemper does not use external messaging applications like WireApp or Skype to communicate with candidates. If you receive such a message, delete it.