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Director - Growth Strategy

Jiostar Open · verified Oct 24, 2026
Mumbai Full-time Director Growth Marketing

At a glance

Director-level Growth Marketing role at Jiostar. Mumbai · full-time.

Pay not stated Growth Marketing salary

RoleGrowth Marketing
SeniorityDirector
LocationMumbai
EmploymentFull-time
PostedOct 22, 2026 · 2d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set the subscriber-growth roadmap, finding opportunities in pricing, packaging, distribution and content
  • Develop plans for under-served Indian audiences, including people less familiar with digital services
  • Study user groups, conversion paths and lifecycle patterns with Analytics, then turn findings into growth actions
  • Shape content plans around subscription gains and retention, assessing content by subscriber impact
  • Lead cross-team initiatives across Product, CRM, Analytics and Content, setting goals, timelines and measures

What you bring

  • At least eight years in strategy and execution roles across consumer tech, D2C or internet businesses
  • A record of delivering growth, monetisation or market-expansion work
  • Strong consumer insight, data analysis and problem-structuring skills, including comfort with large datasets
  • You can move initiatives from an initial idea through a pilot and into scaled execution

Who this fits

This director-level role suits someone who can connect content, pricing and distribution decisions to subscriber growth, and drive work independently across teams. The role is based in Mumbai, India.

From the employer

We are looking for a Director – Growth Strategy to drive the next phase of D2C
subscriber growth at scale. This role will own high-impact strategic initiatives aimed at unlocking the next 50 million subscribers, with a strong focus on consumer insights, monetisation levers, and cross-functional execution. The role requires a rare blend of consumer intuition, analytical rigor, and execution depth, working closely with Content, Product, Analytics, Marketing and Partnerships teams.

Key Responsibilities:
1. Growth Strategy & Market Expansion

  • Define and drive the roadmap to acquire the next XXM D2C subscribers

  • Identify new growth vectors across pricing, packaging, distribution, and content

  • Build strategies for non-digitally native and under-penetrated segments in India

  • Monetisation & Access Innovation like alternative payments & pricing

  • Translate macro trends (regional, linguistic, device access, payments) into actionable plans

2. Consumer Insights & Behavioural Deep-Dives

  • Lead deep dives into user cohorts, funnels, and lifecycle behaviours Partner with Analytics to uncover conversion drivers, drop-o􀆯s, and engagement triggers

  • Build a strong understanding of content-consumption vs subscription behaviour

  • Translate insights into clear “so-what” actions for growth and retention

3. Content-Led Growth Strategy

  • Work with Content teams to:

  • Design content calendars optimized for subscription spikes and retention

  • Evaluate content ROI from a subscriber lens (not just viewership)

  • Identify gaps in content strategy for acquisition vs retention

  • Build frameworks linking:

  • Content type → User segment → Conversion impact

4. Cross-Functional Execution

  • Own end-to-end delivery of key initiatives across:

  • Product

  • Martech / CRM

  • Analytics

  • Content

  • Drive alignment across teams with clear goals, timelines, and success metrics

Requirements

  • 8-10+ years in strategy + execution roles in consumer tech / D2C / internet businesses.

  • Proven track record of driving growth, monetisation, or market expansion initiatives

  • Consumer Insight Depth: Ability to go beyond data and understand “why users behave the way they do”

  • Analytical Rigor: Comfortable working closely with data teams & large data sets strong problem structuring; Guesstimates

  • Execution Bias: Ability to move from idea → pilot → scale

  • Stakeholder Management: Strong influence across content, product, and analytics teams, independently working with them to drive workstreams

  • Strategic Thinking: Can connect multiple levers (content, pricing, distribution) into a coherent growth plan

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.


JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

Opportunity

Growth Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Growth Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

Growth Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.