Associate Director - Entertainment Ad Sales, Brand Solutions
Jiostar Open At a glance
Director-level Account Executive role at Jiostar. Gurugram - Star Center · full-time.
Pay not stated Account Executive salary
growthroles summary, based on the employer's posting.
What you'll do
- Find and grow sales with government departments, public-sector organizations and institutional clients
- Build senior stakeholder relationships and turn client needs into branded content proposals across TV, OTT, digital and events
- Track public-sector tenders and coordinate compliant technical and commercial submissions with internal teams
- Coordinate delivery of awarded projects while monitoring revenue, pipeline, collections and business reporting
What you bring
- You understand government and public-sector sales, including tender, RFP, EOI and empanelment processes
- You can sell content-led solutions and build relationships with senior officials and institutional stakeholders
- You bring strong commercial judgment, communication and negotiation skills, plus project coordination ability
Who this fits
This role suits a business developer who can shape content-based proposals and manage public-sector sales from opportunity through delivery. A relevant degree in business, marketing, media, advertising, communications or a related discipline is preferred; an MBA or PGDM in sales and marketing is an added advantage.
From the employer
Job Summary
We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team.
The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions.
The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue.
Key Responsibilities
1. Government & PSU Business Development
- Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.
- Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.
2. Branded Content Solution Selling
- Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities.
- Work closely with creative, content, production, media and commercial teams to develop customised solutions.
3. Tender / RFP / EOI Management
- Track relevant government tenders, RFPs, EOIs and empanelment opportunities.
- Coordinate preparation and submission of technical and commercial proposals.
- Work with internal legal, finance, commercial and business teams for timely submission and compliance.
5. Project & Revenue Coordination
- Coordinate with internal teams for execution of awarded projects.
- Track revenue, pipeline, collections and business MIS.
Skills & Attributes for success
- Strong understanding of Government / PSU sales ecosystem.
- Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.
- Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.
- Excellent communication, presentation and negotiation skills.
- Ability to engage with senior government officials and institutional stakeholders.
- Strong business development and relationship-management capabilities.
- Ability to create and sell content-led solutions rather than conventional media inventory.
- Strong commercial understanding and ownership of revenue targets.
- Excellent coordination and project-management skills.
- Ability to work in a fast-paced, cross-functional environment.
Preferred Education & Experience
- Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications or a relevant discipline.
- MBA/PGDM in Sales & Marketing will be an added advantage.
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