Content Marketing Specialist - Lead Generation
At a glance
Mid-level Content Marketing role at Jameda. Berlin · full-time.
Pay not stated Content Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape content for individual doctors around practice management, patient acquisition, online visibility, reputation, efficiency and AI
- Plan content against commercial priorities, then produce or adapt blogs, email, webinars, landing pages, ads and video scripts
- Refine email workflows by reviewing opens, clicks and conversions, then use results to improve campaign performance
- Give Paid Media campaign messages and creative input, support video production, and help local teams distribute content
- Run content projects with Product, Design, Sales and Paid Media, adapting English material for German audiences
What you bring
- At least three years in digital content marketing, preferably in B2B, SaaS or performance-focused settings
- You write and edit German at native level and have English proficiency of at least B2
- You have created content that supports engagement, lead generation and sales, not only traffic
- You can evaluate funnel results, including conversions and MQLs, and use performance data to improve content
Who this fits
This mid-level role suits a content marketer who can tie content to lead generation and sales while coordinating work across teams. It is based in Berlin with a hybrid setup, flexible home-office options and work abroad for up to thirty days.
From the employer
Company Description
At Jameda, part of the Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, we connect 24 million patients with 280k doctors across 13 countries each month (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and Jameda). Our marketplaces, SaaS, and AI tools simplify daily tasks and help doctors, clinics, and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Why join us?
📊 Real impact – We help doctors help patients. Your work truly makes a difference.
📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
Job Description
Are you a strategic content marketer who knows how to turn ideas into leads, and leads into revenue?
We’re looking for a Content Marketing specialist to join our Marketing team and work closely with the Lead Generation Manager to design, test, and scale content that directly impacts pipeline and revenue.
How will you make an impact?
Define and execute the content strategy for the B2B individual doctors segment, covering topics such as clinic management, patient acquisition, online visibility, reputation management, efficiency, and AI for practices.
Develop and manage the content plan to ensure alignment with business priorities, ICP needs, and commercial goals.
Create, adapt, and repurpose high-impact content across multiple formats, including blog articles, eBooks, webinars, email campaigns, landing pages, paid ads, and video scripts.
Collaborate on the optimization of email marketing workflows, continuously improving open rates, click-through rates, and conversion performance.
Partner with the Paid Media team by providing creative input, campaign messaging, ad copy, and supporting video production when required.
Support the local marketing strategist in planning and executing content distribution across relevant organic and owned channels.
Translate, localize, and adapt content from English into German, ensuring clarity, consistency, and alignment with brand voice and local market context.
Monitor and analyze content and campaign performance (traffic, engagement, conversion rates, MQLs), making data-driven adjustments to maximize business impact.
Lead content projects end-to-end, coordinating with cross-functional teams such as Product, Design, Sales, and Paid Media to ensure timely and effective execution.
What We're Looking For
3+ years of experience in digital content marketing, preferably in B2B, SaaS, or performance-driven environments.
Proven success in creating content that drives engagement, lead generation, and sales impact (not just traffic).
Strong understanding of the full marketing funnel, with the ability to adapt messaging for awareness, consideration, and conversion stages.
Demonstrated experience creating and optimizing different types of content across multiple channels, including blog, email marketing, WhatsApp, landing pages, webinars, and paid campaigns.
Solid experience collaborating with cross-functional teams (Marketing, Sales, Product, Paid Media, Design) and leading content projects end-to-end.
Comfortable coordinating multi-market localization and execution, ensuring consistency while adapting to local context.
Data-driven mindset: ability to measure communication effectiveness, analyze KPIs (engagement, conversion, MQLs, ROI), and continuously optimize based on performance insights.
You adapt quickly to changing priorities and consistently prioritize speed, simplicity, and impact over over-engineered processes or unnecessary complexity
Experience working with marketing automation tools (experience on HubSpot is a plus).
Ability to leverage AI tools to scale content production, test formats, refine tone of voice, and improve efficiency and engagement.
Strong project management skills and ability to prioritize in a fast-paced environment.
German Native-level with excellent writing and editing skills plus English proficiency at least B2 level.
What We Offer
💶 Competitive salary adequate to your experience and skills
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
👩💻🐶 Hybrid working model: modern and dog friendly office in the heart of Berlin and flexible home-office options
🗺️Up to 30 days of workation abroad
🧘♂️ Attractive benefits package, including subsidies for sports, health, and more
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣ Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3️⃣ Case Study: a practical exercise to present to the Hiring Managers.
4️⃣ Second Hiring Manager Interview
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we're here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.
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