Product Marketing Manager
invgate Open · verified Oct 22, 2026 LATAM Manager Product Marketing
At a glance
Manager-level Product Marketing role at invgate. LATAM.
Pay not stated Product Marketing Manager salary
RoleProduct Marketing
SeniorityManager
LocationLATAM
PostedSep 15, 2021 · 5y ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning for Asset Management offerings and keep product claims aligned across customer-facing channels
- Update collateral as features evolve, then build interactive demos around useful client and prospect scenarios
- Develop website copy with Marketing and create audience-focused materials alongside design and content teams
- Interview customers and industry experts, then share product usage and roadmap insights with Product
- Review competitors using Klue and apply the findings to improve product messaging
What you bring
- You can communicate in both English and Spanish
- You bring product marketing experience or related skills, preferably from B2B software or technology
- You can explain technical ideas clearly in writing and conversation
- You can prioritize work and collaborate effectively with teams across functions
Who this fits
This role suits a product marketer who can connect customer insights, product plans, and go-to-market messaging. Prior experience taking a product or startup to launch is an advantage. The work involves regular coordination with Product, Sales, Marketing, and Customer Success.
From the employer
InvGate is a leading software company providing solutions for Service and Asset Management to thousands of companies across 70 countries. We are seeking a strategic-minded Product Marketing Manager to join our team. If you have a blend of creativity, technical understanding, and strategic thinking, we want to hear from you.
As a Product Marketing Manager at InvGate you will be at the forefront of shaping and communicating the value of our products. This role involves leading the positioning and messaging strategy, creating impactful collateral, and maintaining open communication channels with our Product, Sales, Marketing and Customer Success teams.
Key Responsibilities:
As a Product Marketing Manager at InvGate you will be at the forefront of shaping and communicating the value of our products. This role involves leading the positioning and messaging strategy, creating impactful collateral, and maintaining open communication channels with our Product, Sales, Marketing and Customer Success teams.
Key Responsibilities:
- Positioning & Messaging Strategy:
- Lead the positioning & messaging strategy for InvGate Asset Management solutions, aligning with company guidelines and brand positioning.
- Collaborate with cross-functional teams to ensure consistency and accuracy in product messaging across all channels.
- Collateral & Website Updates:
- Keep collateral up-to-date with the latest product features, benefits, and positioning.
- Create interactive product demos to showcase the most appealing use cases our clients and prospects are looking for.
- Collaborate with the Marketing team to craft copy for the company website, ensuring alignment with overall marketing and product messaging.
- Collaborate with design and content teams to create collateral that resonates with target audiences.
- Bridge Product and Business:
- Keep a regular cadence with Product teams to stay informed about product usage, enhancements, and roadmap.
- Be the “Voice of the Customer” for the product team conducting customer interviews, doing research and talking to industry experts.
- Act as a liaison between GTM teams and Product teams, ensuring our go-to-market strategies align with product development timelines and goals.
- Competitive Enablement:
- Conduct ongoing competitive analysis (you’ll have access to Klue) to understand market trends, positioning, and messaging strategies.
- Use insights gained to refine and enhance InvGate's product messaging for a competitive edge.
- Bilingual - English and Spanish
- Proven experience in Product Marketing or transferable skills, preferably in the B2B software or technology industry.
- Strong written and verbal communication skills with the ability to translate technical concepts into compelling messaging.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Proven ability to collaborate effectively with cross-functional teams.
- Experience launching a Product or Start-up is a big plus.
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