Senior Marketing Manager

inDrive Open · verified Sep 20, 2026

Hybrid Pretoria Full-time Senior General Marketing

Senior General Marketing role at inDrive. Pretoria · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll adapt the global brand approach for South Africa, Zambia, Zimbabwe, and Botswana
You'll run hands-on 360° campaigns, activations, and partnerships to win passengers and build awareness
You'll shape briefs and culturally relevant creative with the Regional Marketing Lead and local teams
You'll manage the approved local budget and coordinate with business development and driver operations
You'll study acquisition and retention funnels, research customers, and test performance hypotheses

What you bring

You bring at least four years of digital consumer marketing experience, preferably in a global or multinational business
You have hands-on experience delivering multi-channel campaigns, activations, influencer work, and partnerships
You can influence varied stakeholders in a matrix without formal authority
You turn campaign and funnel data into action and can manage agencies while executing the work

Who this fits

This suits a hands-on marketer who can shape plans and deliver them across a local team. You'll work from Pretoria in a hybrid setup, focusing primarily on South Africa while supporting Southern Africa. The role involves collaborating across a matrix without direct authority. Mobile product experience is helpful but not required.

From the employer

We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.

Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team

4+ years of digital consumer marketing experience, ideally within a global or multinational company
Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
Experience working with influencer marketing and partnerships
Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
Experience working with a mobile product is a plus but not required