Product Marketing Manager (CRM Marketing)
inDrive Open Hybrid Tbilisi Full-time Manager Product Marketing
At a glance
Manager-level Product Marketing role at inDrive. Tbilisi · full-time.
Pay not stated Product Marketing Manager salary
RoleProduct Marketing
SeniorityManager
LocationTbilisi
WorkplaceHybrid
EmploymentFull-time
PostedOct 22, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build lifecycle CRM plans that encourage first purchases, repeat orders and more frequent use of grocery and restaurant delivery
- Coordinate push, in-app and messaging campaigns, using Bloomreach for audience segments, tailored content and automated triggers
- Define reliable product and CRM event data for funnel measurement, audience targeting, experiments and machine-learning use cases
- Work with analytics to monitor first-order conversion, repeat purchasing, order frequency, basket value and CRM’s sales contribution
- Run A/B tests and coordinate market launches, adapting campaigns to local customer behavior, product selection, pricing and partners
What you bring
- At least four years in product marketing, CRM, growth or lifecycle marketing
- Background in food delivery, grocery, online commerce or marketplaces
- Hands-on CRM experience, with a record of improving repeat use and retention rather than focusing only on acquisition
- You can work with product events and data structures, analyze funnels and retention, and turn complex product rules into clear messages
Who this fits
This role suits a hands-on marketer who combines CRM execution, analytics and cross-functional work across product, engineering, data and local marketing. The job is based in Tbilisi, Georgia.
From the employer
We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery.
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.
Please note that this job is based in Tbilisi, Georgia. CRM & lifecycle ownership
Experience
Skills
Nice to have
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.
Please note that this job is based in Tbilisi, Georgia. CRM & lifecycle ownership
- Design and own CRM strategies across the full lifecycle
- Drive high-frequency CRM orchestration
- Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
- Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows
- Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
- Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
- Drive A/B testing
- Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
- Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners
Experience- 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Experience in food delivery, groceries, e-commerce, or marketplaces
- Strong hands-on CRM experience (Bloomreach is a strong plus)
- Proven track record of driving frequency and retention, not just acquisition
Skills- Strong analytical mindset (funnels, cohorts, retention, uplift)
- Experience working with product events and data schemas
- Ability to simplify complex product logic into clear messaging
- Experience running experiments and scaling successful mechanics
- Comfortable working across markets and cross-functional teams
Nice to have- Experience in high-frequency products (food delivery, quick commerce)
- Exposure to ML-driven CRM or personalization systems
- Experience in emerging markets with supply constraints
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