Product Marketing Manager (CRM Marketing)
inDrive Open · verified Oct 27, 2026 Hybrid Almaty Tbilisi Full-time Manager Product Marketing
At a glance
Manager-level Product Marketing role at inDrive. Almaty · full-time.
Pay not stated Product Marketing Manager salary
RoleProduct Marketing
SeniorityManager
LocationAlmaty
WorkplaceHybrid
EmploymentFull-time
PostedMar 27, 2026 · 7mo ago
Also hiring inTbilisi
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build lifecycle CRM plans that encourage first food-delivery orders and bring customers back more often
- Coordinate push, in-app and messaging campaigns, using Bloomreach for audience targeting, tailored content and automated journeys
- Set the product and CRM event requirements needed for funnel analysis, segmentation, testing and machine-learning use cases
- Work with analytics to measure first-order conversion, repeat purchasing, order frequency, basket value and CRM’s share of GMV
- Run A/B tests and coordinate country launches, adapting campaigns to local demand, product selection, prices and partners
What you bring
- At least four years in product marketing, CRM, growth or lifecycle marketing
- Background in food delivery, grocery, e-commerce or marketplace roles
- Hands-on CRM experience, plus a record of improving repeat use and retention rather than acquisition alone
- You can work with product events and data schemas, analyze retention and funnels, and turn product details into clear customer messages
Who this fits
This manager role suits someone who can lead CRM work across product, engineering, analytics, data science and local marketing. You’ll support launches in multiple countries and tailor plans to local conditions. The role is based in Almaty, Kazakhstan, with a hybrid setup.
From the employer
We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery.
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. CRM & lifecycle ownership
Experience
Skills
Nice to have
This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case.
Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies. CRM & lifecycle ownership
- Design and own CRM strategies across the full lifecycle
- Drive high-frequency CRM orchestration
- Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
- Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows
- Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
- Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
- Drive A/B testing
- Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
- Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners
Experience- 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Experience in food delivery, groceries, e-commerce, or marketplaces
- Strong hands-on CRM experience (Bloomreach is a strong plus)
- Proven track record of driving frequency and retention, not just acquisition
Skills- Strong analytical mindset (funnels, cohorts, retention, uplift)
- Experience working with product events and data schemas
- Ability to simplify complex product logic into clear messaging
- Experience running experiments and scaling successful mechanics
- Comfortable working across markets and cross-functional teams
Nice to have- Experience in high-frequency products (food delivery, quick commerce)
- Exposure to ML-driven CRM or personalization systems
- Experience in emerging markets with supply constraints
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