Creative Strategist
At a glance
Mid-level Creative role at inBeat Agency. Remote, Canada · full-time.
Pay not stated Creative Strategist salary
growthroles summary, based on the employer's posting.
What you'll do
- Set creative direction across paid social accounts, moving from initial insights and hypotheses to execution and iteration
- Study ad-platform results, creative signals and competitor activity to shape strategy and identify new concepts
- Build measurable concepts, testing plans and messaging systems based on consumer insight and past results
- Turn performance data and feedback into copy, creative changes and clear recommendations for clients
- Guide work with design, editing and media buying teams, while coaching junior creatives on strategy and execution
What you bring
- You write exceptionally well, especially for short-form, digital-first content
- You have developed performance-focused creative for paid social or other digital channels
- You can interpret performance results and use them to steer creative direction and future tests
- You communicate fluently in written and spoken English
Who this fits
This suits a creative strategist who pairs strong writing with comfort analyzing results and making quick, evidence-led creative decisions. You’ll mentor junior creatives and present strategic reasoning to clients. The role is fully remote, with flexible hours and the option to work from anywhere.
From the employer
About the role
We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.
We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!
We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.
What You’ll Do
Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
Write and guide performance copy that is structured, intentional, and measurable.
Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
Stay current on platform changes, creative formats, and performance trends that materially impact results.
What we’re looking for
Exceptional writing ability, ideally in short-form, digital-first content.
A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
Genuine interest in mentoring others and raising the overall quality bar.
Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
Must haves
Fluency in written and spoken English is required.
Experience developing performance-driven creative for paid social or digital channels.
Strong comfort interpreting performance data and using it to guide creative direction and iteration.
Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.
Nice to have
A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.
Experience working closely with media buyers or growth teams.
Familiarity with structured testing frameworks and creative systems.
Why this role (benefits)
Unlimited Time Off & Sick Days
Flexible hours
Fully remote (with the possibility to work from anywhere)
Global pods (meet creatives from all around the world)
High opportunity for growth!
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