Social Media Specialist

Ibwsjb Open · verified Sep 9, 2026

Hybrid Birmingham Mid-level Social Media

Mid-level Social Media role at Ibwsjb. Birmingham.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create and publish social content that grows brand awareness and audience engagement
You'll coordinate with Marketing Services and hospital social champions on campaigns and channel activity
You'll write and edit posts, monitor conversations, and answer positive or negative feedback
You'll use cross-channel reports to assess results and improve social campaigns
You'll manage content across many channels while tracking daily performance and outcomes

What you bring

A bachelor's degree in marketing, journalism, or a related field
At least three years managing social content for multiple accounts
Experience interpreting cross-channel reports to find successes and improvement areas
Experience coordinating across departments to deliver projects and reach agreement

Who this fits

This role suits a mid-level social marketer who combines content production, publishing, reporting, and community response. Agency or corporate experience is preferred, while healthcare experience, Hootsuite or a similar platform, paid social, SEO, and video experience are beneficial. The listing presents the role as hybrid in Birmingham, but requires you to sit at the Home Office in Birmingham, Alabama.

From the employer

Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you’ll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

The Social Media Specialist creates and initiates digital content via social media channels to support company brand awareness. With a combination mindset of content creation, publishing and marketing, this Social Media Specialist develops content optimized for social media audiences.

RESPONSIBILITIES AND TASKS

Works with the Marketing Services department and hospital social media champions to generate, launch and manage social media content in order to increase customer engagement and brand awareness.
Creates consistent, meaningful content on social media platforms, including writing and editing social media posts, encouraging optimal customer engagement, and promoting social media campaigns.
Analyzes reports to evaluate successes and opportunities based upon cross-channel performance.
Monitors social media conversations, responding to both positive and negative feedback, and analyzing existing and ongoing opportunities for brand awareness growth and customer issue recovery.
Manages large volumes of social media content creation and oversees a multitude of channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes of this activity.
Focuses on day-to-day management, implementation, tracking/reporting and optimization of social media marketing content and campaigns.
This position must sit at our Home Office in Birmingham, AL

Minimum Qualifications:

Bachelor’s degree in marketing, journalism or related field required.
3+ years of social media experience including planning and managing content of multiple accounts. Agency or corporate experience preferred.
Experience analyzing sophisticated reporting, including the evaluation of successes and opportunities based upon cross-channel performance.
Experience managing and working across departments to accomplish project deliverables and establish consensus.
Healthcare background and/or specialized degrees in social media are beneficial.
Experience with Hootsuite or similar social media publishing platform preferred.
Experience with paid social campaigns, SEO and video a plus.

A little about us

We’re confident you’ll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We’re proud of our career growth opportunities and how our team members work together for the greater good of our patients. We’ve been named one of the “World’s Most Admired Companies” and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.

Our benefits start day one

Affordable medical, dental and vision plans for full-time and part-time employees and their families.
Generous paid time off that accrues over time.
Tuition reimbursement and continuing education opportunities.
Company-matching 401(k) and employee stock purchase plans.
Flexible spending and health savings accounts.
A community of people who love what they do. Yes, we see that as a benefit.