Area Business Development Dir
Ibwsjb Open · verified Oct 22, 2026 At a glance
Mid-level Business Development role at Ibwsjb. Memphis · no salary stated · we estimate $95,000–$155,000 across the United States.
Ibwsjb has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set regional marketing direction across several hospitals and turn market-wide plans into action
- Track admissions, discharges, volume, payer and case mix, and patient outcomes against operational goals
- Use market data and CRM insights to refine marketing plans and report opportunities, risks, and results to leaders
- Hire, coach, and develop marketing staff while managing territories, sales plans, budgets, and grassroots outreach
- Strengthen referral relationships, coordinate with clinical leaders on admissions, and support marketing materials and media work
What you bring
- You need a valid driver’s license and a driving history that meets company policy
- At least two years as a healthcare marketing representative or nurse liaison
- A record of leading teams or delivering direct sales and marketing results, preferably in healthcare
Who this fits
This Memphis-based role is on-site and suits someone ready to lead business development across multiple hospitals. A related bachelor’s degree and experience with physician relations, case management, managed care, or the local healthcare market are preferred.
From the employer
Area Business Development Director Career Opportunity
As an Area Business Development Director, you'll serve as a strategic leader for multiple hospitals, partnering closely with hospital CEOs and leadership teams to strengthen referral relationships and expand access to Encompass Health's exceptional rehabilitation services. In this senior leadership role, you'll lead and develop high-performing business development teams, execute market-wide strategies, and foster a culture of accountability, collaboration, and patient-centered care. Your leadership will directly support our mission of delivering outstanding outcomes while helping more patients regain independence and improve their quality of life.
A Glimpse into Our World
At Encompass Health, you'll experience the difference the moment you become a part of our team. Being at Encompass Health means aligning with a rapidly growing national inpatient rehabilitation leader. We take pride in the growth opportunities we offer and how our team unites for the greater good of our patients. Our achievements include being named one of the "World’s Most Admired Companies" and receiving the Fortune 100 Best Companies to Work For® Award, among other accolades, which is nothing short of amazing.
Starting Perks and Benefits
At Encompass Health, we are committed to creating a supportive, inclusive, and caring environment where you can thrive. From day one, you will have access to:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Opportunities for tuition reimbursement and continuing education.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A vibrant community of individuals passionate about the work they do!
Become the Area Business Development Director you've always aspired to be
- Provide strategic marketing leadership and support for multiple hospitals within an assigned region.
- Monitor admissions, discharges, volume trends, payer mix, case mix, patient outcomes, and other key performance metrics to achieve operational goals.
- Develop and execute effective marketing plans, using data and CRM insights to measure performance and optimize results.
- Identify market opportunities and risks, communicating recommendations and performance updates to hospital and senior leadership.
- Lead marketing operations, including recruiting, hiring, coaching, and developing marketing team members.
- Manage territory assignments, sales strategies, budgets, and grassroots outreach initiatives.
- Oversee admission-related processes, including insurance verification, pre-certification requirements, discharge planning, reimbursement considerations, and resource utilization.
- Partner with clinical and hospital leadership to evaluate admission appropriateness, enhance existing services, and identify opportunities.
- Build and maintain strong referral source relationships by educating stakeholders on services and differentiating the organization from competitors.
- Collaborate with corporate partners to develop marketing materials, advertising campaigns, public relations efforts, and media outreach that support market objectives.
Qualifications
- Driver’s license and acceptable driving record according to company policy.
- Minimum 2 years’ experience as a marketing representative, or nurse liaison in a healthcare environment.
- Bachelor’s degree in related area preferred.
- Successful track record in leading, managing or direct sales and marketing, preferably in Healthcare environment.
- Physician relations, Case manager, Managed care, knowledge of local healthcare market preferred.
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