Sr Marketing Specialist

Ibqbjb Open · verified Sep 30, 2026

Korea, Republic of Full-time Senior General Marketing

At a glance

Senior General Marketing role at Ibqbjb. Korea, Republic of · full-time.

Pay not stated Marketing Specialist salary

RoleGeneral Marketing

SenioritySenior

LocationKorea, Republic of

EmploymentFull-time

PostedAug 11, 2026 · 7w ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Shape regional marketing plans that grow the product portfolio, demand, pipeline, partner activity, and profit
Expand channel coverage by developing partners, running joint MDF efforts, and delivering enablement content and training
Run digital and offline campaigns, generate MQLs, and improve results through performance data
Coordinate product localization, certification, market activation, and global or regional launches
Study markets, segments, trends, and business data to guide positioning, pricing, and growth decisions

What you bring

At least eight years of industrial B2B marketing experience
Experience working within a global or matrixed company
Strong capability in demand generation and channel partner engagement
Ownership of new product planning, development, and launch from end to end
Fluent Korean, business-level English, financial and P&L understanding, and readiness for international travel

Who this fits

You’ll suit a strategic marketer who can also execute campaigns, launches, partner programs, and data-led decisions. The role involves global stakeholder communication and requires Korean fluency, business English, and international travel. The listing identifies South Korea as the country location but gives no more specific location.

From the employer

[Role Overview]

The Sr. Marketing Specialist is responsible for developing and executing regional marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, expand partner engagement and manage profitable growth.

[Key Responsibilities - What you will do]

Channel Partner Excellence
- Localizing and executing channel partner programs, enhancing partner capabilities, engagement, and business performance.
- Recruiting and developing new channel partners to expand market coverage and drive sustainable business growth.
- Plan and execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness in the market, promote solutions, and expand new business opportunities.
- Develop partner enablement programs including training, co-marketing, and content.
Demand Generation & Pipeline Development
- Lead branding and solution promotion strategies in target markets to enhance market awareness, create customer engagement, and drive the expansion of business opportunities and pipeline growth.
- Plan & execute integrated demand generation campaigns across digital and offline channels.
- Drive marketing-qualified leads (MQLs) and support pipeline acceleration.
- Monitor and optimize campaign performance using data-driven insights.
Product Portfolio Management & Go-To-Market (GTM) Execution
- Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
- Leading global and regional GTM strategies for new product introductions (NPI).
- Coordinate cross-functional teams to ensure successful launches.
- Enable partners with tools, content and campaigns for market activation.
Market Insights, Strategic Planning and Profit Management
- Conduct market research and analysis to define the market size (TAM/SAM), identify priority verticals, and develop and execute market positioning strategies for target segments.
- Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
- Provide insights to refine marketing strategies and identify growth opportunities.
- Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.

[Qualifications]

8+ years of experience in marketing in the industrial B2B field
Experience working in a global or matrix organization (MNCs)
Strong understanding & experience of demand generation and channel partner engagement
Expertise in orchestrating the end-to-end process of new product planning, development, and launch
Understanding business including financial, Profit & Loss (P&L) structure
Excellent communication and stakeholder management skills
Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
No barrier for international travel

[Preferred Qualifications / Competencies]

Experience in industrial, technology, or building solutions sectors
Background as an in-house, full-spectrum marketer at a manufacturing company
Field experience at Fire Alarm Solution
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI), MS Office and AI tools
Bachelor’s degree in marketing, Business, Engineering, or related field
Strategic thinking with strong execution capability and data-driven decision-making