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Marketing Specialist

Abb Open
Remote United States Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Abb. Remote, United States · full-time · no salary stated · we estimate $79,025–$133,700 across the United States.

Estimated pay

Abb has not published a salary for this role. The figure below is our estimate, not theirs.

$79,025 – $133,700
What the middle half of mid-level general marketing roles in the United States paid, among postings that did state a salary.
Worked out from 1,367 postings that stated pay, median $101,969. Last updated Nov 13, 2026.
RoleGeneral Marketing
SeniorityMid-level
LocationUnited States
WorkplaceRemote
EmploymentFull-time
PostedNov 13, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Analyze global markets and competitors, gathering intelligence on trends and opportunities across focus markets
  • Track research findings and highlight market gaps or growth opportunities for management
  • Watch market shifts and recommend updates to marketing plans and strategy
  • Provide market insights that support medium- and long-range marketing decisions
  • Monitor segment sales results and marketing effectiveness across industrial markets

What you bring

  • At least five years of marketing experience
  • A degree in engineering, marketing, business management or a related field
  • Experience with value propositions, content and strategic marketing, plus customer feedback practices
  • Comfort communicating in English with large customer audiences

Who this fits

This remote U.S. role suits a marketer focused on industrial B2B markets, market research and customer outcomes. Experience in data centers, oil and gas, manufacturing or heavy industry is relevant; industrial-segment B2B marketing is strongly preferred.

From the employer

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Solutions Marketing Manager

__


In this role, you will have the opportunity to manage and implement B2B marketing activities for Industrial market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for focus markets. You will also showcase your knowledge by continuously monitoring sales metrics for segment performance and marketing effectiveness.



The work model for the role is: Remote



Your Responsibilities:

  • Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends.
  • Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities.
  • Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes.
  • Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy.


Your Background:

  • You are immersed in Value Proposition Creation, Content Marketing, Strategic Marketing, and Voice of the Customer with experience in the Data Center, Oil and Gas, Manufacturing, or Heavy Industrial markets
  • You have 5+ years of Marketing Experience
  • Experience in B2B Marketing for industrial segments highly desired
  • You are committed to Market Research and Customer Outcomes
  • Degree in Engineering, Marketing, Business Management, or other related fields
  • You are comfortable communicating in English to large customer audiences



More about us


ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.



Why ABB?


What's in it for you


We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.


ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.


All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.


For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf


As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.


Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.



ABB Benefit Summary for eligible US employees

Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more



Health, Life & Disability

  • Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
  • Choice between two dental plan options: Core and Core Plus
  • Vision benefit
  • Company paid life insurance (2X base pay)
  • Company paid AD&D (1X base pay)
  • Voluntary life and AD&D – 100% employee paid up to maximums
  • Short Term Disability – up to 26 weeks – Company paid
  • Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
  • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
  • Paid Parental Leave
  • Employee Assistance Program
  • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
  • Employee discount program


Retirement

  • 401k Savings Plan with Company Contributions
  • Employee Stock Acquisition Plan (ESAP)


Time off

ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.



#ABBCareers

#RunwithABB

#Runwhatrunstheworld


Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General MarketingRemote

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.