Manager of Lifecycle Marketing - 1 FT
Iaayzv Open · verified Oct 25, 2026 At a glance
Manager-level Email Marketing role at Iaayzv. Saskatoon · full-time · no salary stated · we estimate CA$75,500–CA$117,500 across Canada.
Iaayzv has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set CRM and lifecycle direction, including customer segments and reinvestment plans that support profitable growth
- Build customer journeys across channels, covering automation, triggered messages, deployment and ongoing results checks
- Use data to choose each message’s offer, send time and channel, then improve performance and customer lifetime value
- Lead the lifecycle team and coordinate delivery with loyalty, marketing technology, digital, player development and insights groups
- Contribute to budget planning and strategic work tied to organizational priorities
What you bring
- At least four years working in CRM or lifecycle marketing, ideally with a loyalty focus
- A four-year bachelor’s degree in business, commerce, marketing or a related area
- You have built and launched email, push or SMS campaigns and used A/B tests to assess performance
Who this fits
This manager role suits someone ready to lead a lifecycle marketing team while working across several internal groups. The position is based on-site in Saskatoon, Canada.
From the employer
Reporting to the Director of Loyalty Marketing, this position develops and leads customer lifecycle and Customer Relationship Management (CRM) strategies to drive engagement, retention, and revenue growth across the organization.
Leading the lifecycle marketing team and fostering strong cross‑functional collaboration with Loyalty, Marketing Technology, Digital Marketing, Player Development, and Market Insights to ensure seamless execution and the delivery of consistent, high‑quality, data‑driven, and personalized customer experiences. Responsible for developing and leading the overall CRM and lifecycle marketing strategy, including defining segmentation and reinvestment approaches that drive profitable customer growth. Ensuring CRM initiatives are aligned with business priorities and integrated across channels through the design and execution of end‑to‑end customer journeys, encompassing automation, triggers, deployment, and ongoing performance monitoring. Determining the optimal offer, timing, and channel for customer communications using data‑driven decisioning, while continuously analyzing results to optimize effectiveness and maximize customer lifetime value. Participating in planning, budgeting, and strategic initiatives in support of organizational priorities.
Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing or a related field. Education in analytics, computer science, or information systems is an asset. Certification in CRM platforms, marketing automation, or data analytics is an asset. A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing. Experience in developing and executing email, push, SMS campaigns. Experience in A/B testing and performance analysis.
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