Senior Manager, Lifecycle Marketing
At a glance
Senior Email Marketing role at Western Union. Atlanta · full-time · $120,000–$160,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build customer programs from onboarding through engagement, retention, loyalty, reactivation and advocacy
- Create customer segments from behavior, purchase history and lifecycle stage
- Set up automated journeys across email, SMS, push notifications, web and app
- Run A/B experiments, evaluate incrementality and holdout results, then adjust customer journeys
- Monitor retention, repeat purchases, NPS and churn, and turn findings into business recommendations
What you bring
- A bachelor’s degree in marketing, business or a closely related field
- At least six years in lifecycle marketing, CRM, retention or subscription and e-commerce environments
- Experience using customer data platforms, marketing automation and customer analytics tools
- You can interpret data, build segment rules and collaborate with analysts or data scientists
- You have managed a small execution team and can coordinate campaigns, stakeholders and deadlines
Who this fits
This senior role suits someone who can run lifecycle campaigns, manage a small execution team and present campaign and performance reporting to senior management. You must live in Atlanta or New York City and attend the office three days per week. You need authorization to work full time in the United States; visa sponsorship and relocation assistance are unavailable.
From the employer
IMPORTANT NOTE:
Candidates must be authorized to work in the United States on a full-time basis; visa sponsorship is not available for this role.
This position requires candidates to be based in Atlanta, NYC with an expectation to work from the office at least three days per week.
Please note that relocation assistance is not provided.
Western Union interacts with millions of consumers around the world to provide money transfer and other financial services through over 350,000 locations, online or in-app. The Marketing teams work to improve customer retention and growth.
The Senior Manager, Lifecycle Marketing is responsible for executing thousands of targeted communications and interaction via email, in-app push notifications or text messages, using marketing automation platforms.
Role Responsibilities
- Customer lifecycle strategy and journey mapping: Build and maintain programs covering onboarding, active engagement, retention, loyalty, reactivation, and advocacy.
- Audience Segmentation: Define and refine customer groups using behavioral signals, purchase history, and lifecycle stages.
- Multi-Channel Campaigns: Design and manage automated flows across email, SMS, push notifications, web, and app touchpoints.
- Testing & Optimization: Run A/B tests, measure experiment results (such as incrementality and holdouts), and refine journeys.
- Cross-Functional Collaboration: Partner with Product Management, Analytics, Marketing, Legal, and Customer Support to align experience and compliance.
- Performance Reporting: Track core metrics (retention rate, repeat purchase rate, NPS, churn) and translate data into actionable business recommendations.
Basic Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce environments (varies by seniority).
- Experience with Customer Data Platforms (CDPs), marketing automation platforms (e.g., Salesforce, Braze, Adobe), and customer analytics tools.
- Strong ability to interpret data, build segmentation logic, and partner with data scientists or analysts.
- Capability to manage multiple campaigns, stakeholders, and cross-functional deadlines simultaneously.
- Experience in managing small team for execution.
- Ability to provide and present reporting to senior management related to campaign calendar, testing results and monthly performance stats.
WORKPLACE OPTION
HYBRID
Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and best-in-class development platforms, to name a few. Please review the location-specific benefits and note that your recruiter may share additional role-specific benefits during the interview process or in an offer of employment.
United States benefits include:
- Medical, dental, vision, and life insurance
- Paid time off
- Parental leave
- Global adoption assistance
- 401(k) plan
Salary
The base salary range is $120,000.00 to $160,000.00 per year. Total on-target compensation includes a base salary plus annual incentives aligned with individual and company performance. Actual salaries will vary based on the candidate’s qualifications, skills, competencies, and work location.
Other Details
We are passionate about honoring our employees’ identities and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.
We do not discriminate based on race, color, national origin, religion, political affiliation, sex, including pregnancy, sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodations to applicants, including those with disabilities, during the recruitment process in accordance with applicable laws.
Estimated Job Posting End Date:
11-30-2026This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
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