Loyalty Marketing Specialist
Iaayzv Open · verified Oct 25, 2026 At a glance
Mid-level Retention Marketing role at Iaayzv. Saskatoon · full-time · no salary stated · we estimate CA$54,000–CA$97,000 across Canada.
Iaayzv has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build and run loyalty promotions, special events and engagement campaigns for SIGA and its loyalty program
- Use member data and creative ideas to shape experiences, then assess engagement and program results
- Coordinate with other departments to deliver loyalty initiatives and keep execution aligned with program needs
- Track loyalty spending and report on budgets to guide resource allocation
What you bring
- A four-year bachelor’s degree in business, commerce, marketing, journalism, communications or a related field
- At least two years in marketing, business, hospitality, tourism or customer relationship management
- You’ve worked with marketing technologies such as Casino Marketplace, Bally Intelligence, Asana or other listed tools
Who this fits
This mid-level role is based on-site in Saskatoon. It suits someone who can combine campaign execution and performance analysis with budget management; those skills are preferred. Certified Loyalty Marketing Professional status is an asset.
From the employer
Reporting to the Manager of Loyalty Marketing, this position is responsible for driving customer acquisition, retention and engagement for SIGA and the loyalty program, directly impacting casino visitation, carded play and overall revenue growth. This role will develop and manage all promotions, special events and engagement campaigns, and ensure that marketing and the loyalty club remains competitive, compelling and aligned with SIGA’s strategic map.
Developing and managing loyalty promotions and campaigns. Combining data-driven decision-making with creative strategies to deliver meaningful member experiences while maintaining operational efficiency and compliance with confidentiality regulations. Initiating and driving cross-functional collaboration. Analyzing and optimizing member engagement and overall loyalty program metrics. Ensuring that loyalty initiatives are effectively executed through research, innovation and alignment with various departments to maximize the loyalty program’s impact. Tracking and reporting on loyalty program budgets to ensure strategic allocation and alignment of resources. Participating in other projects and activities as required, in support of SIGA’s priorities.
Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing, Journalism, Communications or a related field. Certified Loyalty Marketing Professional (CLMP) is an asset. Minimum 2 years’ experience in Marketing, Business, Hospitality, Tourism, or Customer Relationship Management. Familiarity with campaign execution, analyzing performance metrics, and budget management is preferred. Experience working with marketing technologies (i.e. Casino Marketplace, Bally Intelligence, Asana, etc.).
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