Brand Director, Hypegolf

Hypebeast hypebeast.ltd Open · verified Aug 15, 2026

On-site New York Full-time Director Brand Marketing

Leadership Brand Marketing role at Hypebeast. New York · full-time · $120,000–$140,000 base.

SalaryStated by Hypebeast

$120,000 – $140,000

Base salary for this role, in USD per year, as published in the posting.

This role, from HypebeastOur estimate for the market: $155,000–$225,000

Below the market median of $180,000 for lead brand marketing roles in New York.

Worked out from 17 postings that stated pay, median $180,000. Last updated Aug 14, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Hypegolf's long-term direction with senior leaders and connect it to company goals and KPIs
Shape the platform's editorial voice, franchises, visuals, and media expansion with content leadership
Find cultural conversations and turn them into activations, launches, partnerships, and talent relationships
Work with sales and internal teams to take golf products, programs, and innovations to market
Oversee the vertical's budget, P&L, sponsorships, licensing, and growth opportunities

What you bring

Bachelor's degree or above, along with strong knowledge of golf's current brands, products, players, and tournaments
Seven to ten-plus years in editorial, marketing, agency, or publishing work, including three or more years engaging senior leaders
Experience building communities through content, editorial work, and in-person programs
Brand strategy, project leadership, communication, consumer marketing, influencer, retail, distribution, and e-commerce experience
You can work independently in a fast-moving, entrepreneurial setting

Who this fits

You'll suit this role if golf, its products, players, brands, and tournaments genuinely interest you, with an ability to connect the sport to fashion and culture. The job is onsite in New York, and you need authorization to work in the United States. Hypebeast may place less experienced applicants at Brand Manager level.

From the employer

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX. Hypegolf is a contemporary golf platform at the cutting edge of trends, products, lifestyle and discovery in this new era of golf. Combining style and youth culture, modern-day golfers of all levels of experience and creatives come together to enjoy the sport in their own ways.

Responsibilities:

Golf Vertical Leadership

Build and refine Hypegolf’s long-term strategy in conjunction with senior leadership inline with corporate objectives and relevant KPIs.
Partner with the Hypegolf content lead to hone the editorial direction of Hypegolf, developing the platform’s visual and written voice, franchise content, and explore new media opportunities.
Identify cultural moments, conversations, and ideas that generate attention, momentum, and earned interest
Work with the Hypebeast sales team to explore and sell activations like tournaments, pop-up shops, merchandise.
Foster and develop brand, tournament, player and other talent relationships in the Hypegolf space.
Coordinate and execute “go-to-market” launch plans in collaboration with stakeholders.
Partner with R&D, Project Management and Sales to develop innovations and bring them to market, providing input on all relevant subject matter to golf.
Manage vertical budget, P&L, and other program-related financial issues.
Support the execution of all golf sponsorship, partnerships, and licensing agreements.
Work closely with Sales to capture business opportunities for vertical growth.

Marketing and brand

Advise on brand positioning and marketing messages for the vertical and its products and programs (including consumer-facing and brand partner-facing content).
Support the development of Hypegolf into a passionate community.
Communicate insights regarding the industry, competition, and products to align teams.
Develop brand-led marketing and activation ideas at the intersection of golf, fashion, and culture.

Requirements:

Bachelor’s Degree or higher.
Deeply passionate about golf and its contemporary landscape (including brands, product, players, tournaments, and more).
7 to 10+ years of experience in a related business (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior management.
Experience in community building through editorial, content, and IRL programs.
Strong knowledge of branding and brand building on various marketing platforms/channels.
Project management skills with proven ability to manage complex projects and programs.
Excellent interpersonal and communication skills.
Ability to work independently in a fast-paced and entrepreneurial environment
Experience in consumer goods industry marketing.
Experience working with brand influencers.
Understanding of creative, retail, distribution, and e-commerce.
Less experienced candidates will be considered as Brand Manager.

If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary. This position is based and located in New York. Candidate must be eligible to work in the US. Personal data collected is for recruitment purposes only. ---