Sr. Social Media Manager
At a glance
Senior Social Media role at Hot Topic & BoxLunch. BoxLunch HQ - City of Industry, CA · full-time · $120,000–$140,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set social plans, channel priorities and success measures using audience signals, cultural trends and performance results
- Shape platform-native content and the editorial calendar around fandom, product launches and brand campaigns
- Run creator partnerships from talent selection and briefs through approvals, agency coordination and campaign review
- Grow the affiliate program with E-commerce, improving partner recruitment, performance, conversions and attributed revenue
- Coordinate integrated campaigns, reporting, budgets and agency work, then coach the social team on priorities and quality
What you bring
- At least seven years in social media or digital content marketing, including three years leading teams
- A record of social strategies and content producing audience growth, stronger engagement and business results
- Practical leadership of creator programs and affiliate partnerships tied to measurable performance or revenue goals
Who this fits
This senior leadership role suits someone who can guide a social team while working across Brand, Creative, Merchandising, E-commerce, PR and Retail. The role is hybrid in the United States.
From the employer
BoxLunch is seeking a strategic, culturally connected social media leader to grow brand awareness, deepen fan engagement, and drive measurable business results. This role leads social strategy, content development, creator and influencer partnerships, and the affiliate program, working closely with Brand, Creative, Merchandising, E-commerce, and PR to bring integrated campaigns to life.
WHAT YOU'LL DO
- Own insight-led social strategy, channel plans, content priorities, and KPIs across key and emerging platforms, using audience insights, trends, and performance data to drive growth.
- Lead original, platform-native content development and the social editorial calendar, translating fandom, culture, product launches, and brand campaigns into compelling storytelling.
- Develop and manage creator and influencer partnerships, including talent selection, briefs, agency coordination, content approvals, and campaign measurement.
- Lead and grow the affiliate program, partnering with E-commerce to optimize recruitment, partner performance, conversion, and attributed revenue.
- Collaborate proactively with Brand, Creative, Merchandising, E-commerce, PR, and Retail on integrated planning; communicate timelines, priorities, deliverables, and results.
- Oversee social campaigns, community management, reporting, budgets, and agency partners; turn performance insights into actionable recommendations.
- Coach and develop the social team, setting clear priorities, maintaining creative quality, and fostering accountability and cross-functional partnership.
WHAT YOU'LL NEED
- 7+ years of social media or digital content marketing experience with 3+ years in leadership, ideally in retail, fashion, lifestyle, entertainment, or consumer brands; 3+ years of team leadership experience.
- Proven success building social strategies and content that deliver audience growth, engagement, and business impact.
- Hands-on experience leading creator/influencer programs and affiliate partnerships with measurable performance or revenue goals.
- Strong cross-functional communication, planning, and stakeholder management skills, with a collaborative and solutions-oriented approach.
- Fluency in social analytics, platform trends, content development, and performance reporting; strong creative judgment and passion for pop culture and fandom.
Social Media work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Social Media$120k+
Find me workBy the team behind growthroles.