ADVERTISING SALES ACCOUNT MANAGER
At a glance
Mid-level Account Executive role at Herman Scott. Port of Spain · contract.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Find and contact prospective advertising or sponsorship partners, including through cold outreach
- Build advertiser relationships while expanding business with current clients
- Serve as the client contact across the English-speaking Caribbean region
- Create platform-wide sales plans, review program results, and support invoices and budget updates
- Lead assigned brands internally and coordinate third parties around brand goals
What you bring
- A bachelor’s degree in marketing, management, or a related discipline; a master’s is preferred
- Two to four years supporting advertising sales or commercial operations and trafficking
- Strong written and spoken communication, executive presentations, leadership, and interpersonal skills
- The ability to work quickly, meet deadlines, and take initiative in developing new approaches
Who this fits
You’ll suit a regional advertising sales role focused on prospecting, client ownership, revenue planning, and brand support. The position is onsite in Port of Spain, structured as a contractor role, and may involve some travel. You’ll work with clients across the English-speaking Caribbean.
From the employer
Summary
The Advertising Sales Account Manager is responsible for selling advertising spots and maintaining relations with advertising clients. The Ad Sales Account Executive will be expected to meet set targets by identifying, prospecting and managing new businesses. This position requires an individual with a keen ability to create, incrementally grow, and maintain sales revenue by connecting the business’ marketing goals with the entire portfolio of content distribution platforms. The Ad Sales Account Executive takes a leadership position within the sales team to provide insight on advertiser behaviour, from both the buying and trafficking sides.
Duties and responsibilities
Primary job duties and responsibilities include:
Client Management
- Researching opportunities to expand advertising/sponsorship relationships and initiating contact with new potential partners
- Cultivating new-to-programme advertisers through cold-calling and aggressive prospecting
- Encouraging new business opportunities with existing clients and playing a supporting role in their development
- Developing strong relationships with new and existing advertisers
- Acting as a single point of contact for clients/customers in the English-speaking Caribbean region
Finance and Accounting
- Developing and executing sales strategies across all platforms to maximize revenue
- Evaluating the performance of advertising sales programs against desired outcomes
- Assisting in preparation of client invoices, monthly and yearly recaps, and budget updates
- Managing incoming accounts and billing
Brand Support
- Internally, serving as brand leader on assigned brand(s) and developing tools and messaging to all internal parties
- Supporting third party relationships to deliver on brand objectives and strategies
Other duties and responsibilities as assigned. All duties and responsibilities must be managed on a regional level. Some travel may be necessary.
Qualifications and requirements include:
- Bachelor’s degree in Marketing, Management or related field; Master’s degree preferred
- 2-4 years of related ad sales support or commercial operations/trafficking experience
- May have experience in advertising/media industry, corporate finance or business consulting
- Excellent verbal and written communication skills
- Strong executive-level presentation, leadership and interpersonal skills
- Ability to work in a fast-paced environment and meet deadlines
- A proactive approach and initiative to be innovative
- Excellent client relation skills
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