Freelance Social Media Manager
At a glance
Manager-level Social Media role at HaloBraid. Remote, United States · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the organic social plan, schedule, platform choices and creative tests, then publish content across key channels
- Create short videos from concept through editing and captions, including team, stylist, product demo and event footage
- Spot relevant trends and build repeatable social series that grow awareness and community ahead of launch
- Handle comments, direct messages, mentions and tagged posts while listening for audience conversations
- Review social KPIs and use performance data to refine content and support community events and brand storytelling
What you bring
- You have two to three years in social media, content creation, community, influencer or brand marketing, or related work
- You have built or grown a TikTok, Instagram, YouTube or other social account from the ground up
- You can plan, film, edit, write copy for and publish short-form content, and feel comfortable on camera
Who this fits
This hands-on manager role suits someone who enjoys making social content and building an online community. The role is remote day to day, with a preference for NYC-based candidates able to travel regularly to Cambridge for meetings, shoots, events and key brand moments.
From the employer
About Us
HaloBraid is a technology company using breakthrough engineering to help people perform routines faster. We’re building the world’s first robotic hair-braiding that works with professional stylists to reduce braiding appointments from hours to minutes and grow their business. Billion hours are spent braiding hair each year. HaloBraid exists to give that time back.
Our product has already gone viral, generating millions of views across social platforms, building a fast-growing community of stylists, braid wearers, beauty lovers, and early believers excited for what’s next. This role will help transform our early traction into a dedicated and nurtured community.
We’re looking for a social media-obsessed highly creative Freelance Social Media Manager to help bring HaloBraid to life across social platforms and in the community. This is a hands-on role for someone who loves creating content, following trends, shooting and editing short-form video, writing captions, engaging with audiences, and building digital community from the ground up.
Responsibilities
Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
Concept, create, shoot, edit, caption, and publish social content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
Identify trends, sounds, memes, conversations, and cultural moments that HaloBraid can participate in authentically.
Develop recurring content ideas and series that build awareness, trust, community, and excitement ahead of launch.
Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments.
Own day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening.
Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth.
Support community events, interviews, creator moments, and brand storytelling across the broader marketing and community team.
Qualifications
2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch.
Loves social media, is chronically online and enjoys keeping up with trends.
Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
Strong short-form video instincts. You understand hooks, pacing, captions, trends, sounds, memes, and what makes people share.
Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting.
Comfortable being on camera and helping others feel comfortable on camera too.
Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community.
Strong taste level and an understanding of what feels fresh, premium, funny, culturally relevant, and socially native.
Independent, organized, proactive, and excited to work in a fast-paced startup environment.
Nice to Haves
Work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
Experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.
Working Style
Low ego, adaptable, and collaborative spirit
Excited to learn in a fast-paced environment
Passionate and community drive
Benefits of Working with Us:
Comprehensive medical, dental, and vision benefits
100% medical premium coverage
Meaningful equity
12 company holidays and unlimited PTO
Company subsidized parking or commute for onsite employees
Remote / Hybrid Work
HaloBraid is based in Cambridge, MA. We have a preference for candidates who are NYC-based candidates who can work remotely day-to-day and travel to Cambridge regularly for team meetings, content shoots, events, and key brand moments.
Don’t Meet Every Requirement?
If you’re excited about this role but your past experience doesn’t align with every single part of the job description, we encourage you to apply anyway.
Equal Opportunity Employer:
We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.
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