VP, Mkt, Comms, Cons Exp, & CR - Strategic Planning & Marketing - Full Time
At a glance
VP-level General Marketing role at Guthrie Careers. United States · full-time · no salary stated · we estimate $165,760–$228,375 across the United States.
Guthrie Careers has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set a multi-year marketing and communications plan tied to system priorities, brand development, growth and community impact
- Oversee brand, digital marketing, creative work, campaigns and positioning while using analytics and competitive insights
- Lead media, public affairs, crisis response and organizational messaging, with storytelling that supports employee engagement and community trust
- Improve the consumer journey across access, digital entry points, service quality and feedback, partnering with operations, quality and HR
- Direct community partnerships, outreach and sponsorships, and lead teams across marketing, communications, community relations and experience
What you bring
- A bachelor’s degree is required; a master’s in a related field is preferred
- At least ten years leading work in marketing, communications, consumer experience or a related area
- You have led multidisciplinary teams in complex, matrixed organizations and managed budgets worth multiple millions
- You use data and analytics to guide decisions, and bring strong executive communication and influencing skills
Who this fits
This is a senior executive role for someone who can lead several connected functions and build collaborative teams through change. You must live within and know Guthrie’s market well.
From the employer
Position Summary
The Vice President of Marketing, Communications, Consumer Experience & Community Relations is a strategic system and thought leader responsible for elevating The Guthrie Clinic’s brand, strengthening community relations, advancing enterprise communications, and shaping an exceptional end‑to‑end consumer experience. This role integrates marketing, communications, community relations, and experience functions under unified leadership to drive growth, brand maturity, and market relevance.
Key Responsibilities
Strategic Leadership & Vision
Develop and execute a multi‑year enterprise Marketing & Communications strategy aligned to system priorities, including brand maturation, market share growth, and community impact in alignment with the five-year strategic plan and regional plans.
Provide thought partnership to the EVP Chief Strategy Officer, contributing to system growth, business development, and organizational reputation.
Artificial Intelligence (AI) pioneer bringing technology forward to increase efficiencies and advance strategies.
Marketing & Brand
Oversee brand strategy, marking related digital strategy, creative services, campaigns, and market positioning.
Ensure brand consistency across all internal and external channels.
Guide data‑driven marketing practices leveraging analytics, insights, and competitive intelligence.
Communications
Manage internal and external communications functions, including media relations, public affairs, crisis communications, content strategy, and organizational messaging.
Advance storytelling that strengthens employee engagement and community trust.
Integrate communication strategies across service lines and business units.
Consumer Experience
Lead systemwide consumer experience strategy, driving improvements across access, digital front door, service excellence, and feedback loops.
Collaborate with operations, quality, and HR to strengthen touchpoints across the continuum of care.
Serve as executive sponsor for experience‑related initiatives that elevate patient satisfaction, loyalty, and retention.
Community Relations
Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.
Ensure alignment with population health initiatives and regional needs assessments.
Influence the conversation about rural health care at the highest levels to secure funding, shape policy, attract workforce, and strengthen Guthrie’s role as a national model.
Leadership & Talent Management
Direct a diverse team across marketing, communications, community relations, and experience functions.
Build high‑performing, collaborative teams that embrace innovation, accountability, and service excellence.
Execute in a high-change environment with the willingness to build a world class marketing function that is recognized locally and nationally.
Qualifications
BS Required, master’s degree preferred (MBA, MHA, MPH, Communications, Marketing, or related field).
10+ years of progressive leadership experience in Marketing, Communications, Consumer Experience, or related fields.
Demonstrated success leading multidisciplinary teams in complex, matrixed environments.
Demonstrated experience managing multi-million-dollar budgets with an emphasis on corporate stewardship.
Proven ability to use data, insights, and analytics to drive decision‑making.
Strong executive presence and communication skills with the ability to influence at all levels.
Must be in and intimately familiar with Guthrie’s footprint/market.
Core Competencies
Strategic Vision & Execution
Brand Leadership
Executive Communication
Consumer‑Centric Design
Community Partnership Development
Change Leadership
Cross‑Functional Collaboration
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