DACH Brand Manager (m/f/d)

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role description

The DACH Brand Manager (m/f/d) is responsible for bringing brand strategies to life through best-in-class execution and effective cross-functional collaboration. This role coordinates local brand initiatives, manages day-to-day brand operations, and helps ensure that marketing activities are executed consistently and effectively to drive business performance and brand growth in the DACH market.

Key Responsibilities

• Execute local brand plans and marketing initiatives, ensuring excellence in execution and delivering activities on time, within budget, and in line with brand objectives.
• Manage day-to-day brand operations, including brand administration, marketing budget tracking, agency coordination, and support of digital commerce and media performance management.

• Implement and localize global and regional brand toolkits, ensuring consistent execution of brand assets and campaigns across all consumer and customer touchpoints.

• Monitor and analyze brand performance, collecting and consolidating consumer, customer, market, and competitive insights to support data-driven decision-making and continuous improvement.

• Collaborate closely with cross-functional teams, including Sales, Shopper & Customer Marketing, Finance, Expert, and external partners, to ensure seamless delivery of local brand initiatives and business objectives.
• Plan and execute digital campaigns with agency partners including asset creation, responsibility for website, social and e-commerce content for DACH.
• Track digital KPIs to optimize content and media spend.

Qualifications & Experience

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Brand Management, or a related field

• Relevant experience in Marketing, Brand Management, Trade Marketing, or a related commercial role

• Strong analytical skills with the ability to translate insights into effective actions and business outcomes

• Proven ability to collaborate effectively across functions and manage multiple stakeholders and external agency partners

• Strong communication and project management skills

• Fluency in German and English
• Experience in digital marketing, including campaign execution and performance analysis.
• Digital native mindset, with confidence using digital tools and social platforms, and a willingness to learn new technologies.

Preferred Qualifications

• Passion for brand building and delivering outstanding consumer and customer experiences

• Hands-on, proactive mindset with strong attention to detail and a willingness to take ownership

• High learning agility and adaptability in a dynamic, fast-paced environment

• Ability to manage multiple priorities while maintaining high-quality execution

• Experience working in cross-functional and matrix organizations

• Strong organizational skills with the ability to drive projects from concept through execution and evaluation

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.