Brand Manager – OTC Digital and Social

Gsknch Open · verified Sep 9, 2026

JAKARTA PONDOK OFFICE TOWER Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Gsknch. JAKARTA PONDOK OFFICE TOWER · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build annual digital and social commerce plans with monthly content and activation schedules
You'll run daily content, lower-funnel activation, and in-store media across platforms
You'll measure campaigns and improve their efficiency, effectiveness, and return on investment
You'll manage affiliate, influencer, agency, brand, and sales relationships to strengthen platform support
You'll localize global and APAC toolkits while pursuing Net Sales and Brand Contribution goals

What you bring

Bring at least one year in brand marketing or commercial management with a digital marketing focus
Use consumer insights, social listening, and digital tools to support sustained brand share growth
Show strong analytical ability and understand digital commerce, performance media, and social
Work effectively in fast-moving settings and collaborate across global teams and a matrix organization
Bring financial capability and business acumen, with flexibility during organizational or role changes

Who this fits

You’ll fit a role focused on digital and social commerce for consumer health brands, with close work across agencies, sales, brand teams, and global or APAC partners. The position is based at Jakarta Pondok Office Tower in Indonesia. You’ll need to handle shifting demands and work effectively in a fast-paced, entrepreneurial environment.

From the employer

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As a Brand Manager for Digital & Social Commerce, you will be responsible for designing effective content activation and platform strategies for key brands within the category portfolio. You will oversee the effective deployment of global and APAC content strategies and execute with local relevance, building strong social engagement with our consumers across platforms to achieve short-term and long-term brand sales and profit objectives.

Role Responsibilities

Lead the development of annual Digital and Social Commerce content and activation strategies with clear monthly delivery plans across platforms, working with a brand centric cross-functional team.
Be accountable for daily operations including the development and delivery of content, activation plans including lower funnel and in-store media strategies, and continuous tracking and optimizing the effectiveness and efficiency of content and digital campaigns across platforms.
Management of affiliates and influencers, closely collaborating with agencies to deliver performance across platforms.
Delivery of digital and social commerce business targets (Net Sales/Brand Contribution) with continued optimization of ROI.
Manage brand equity through successful deployment and localization of global and APAC content toolkits.
Manage agency and cross-functional relationships at local level to deliver breakthrough results

Collaborate with the sales team to drive strong customer engagement and more than fair share on-platform support

Why you?

Basic Qualifications:

1 or more years of brand marketing or commercial management experience with a focus on digital marketing activities
Experience delivering insights-based consumer communications leveraging social listening and other key digital tools to deliver sustained brand share growth
Strong analytical skills, deep understanding of d-com dynamics including performance media and social.
Experience working in a fast paced, entrepreneurial environment

Preferred Qualifications:

Ability to collaborate with global teams and deliver results in a matrix organization
Strong financial capabilities and business acumen
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Job Posting End Date

2026-10-07

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.