Part-Time Social Media Content Specialist

Greystar greystar.com Open · verified Oct 9, 2026

City Office DC Part-time Mid-level Social Media

At a glance

Mid-level Social Media role at Greystar. City Office DC · part-time.

Pay not stated Social Media salary

RoleSocial Media

SeniorityMid-level

LocationCity Office DC

EmploymentPart-time

PostedOct 8, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Visit properties to film and photograph content for organic posts on Facebook, Instagram and TikTok
Coordinate with property staff on shoot timing, locations and access, then follow shot plans to make each visit productive
Create and edit short videos for Reels and TikTok, using platform trends, music, text and visual effects
Keep the look consistent across property content, upload finished assets and refine your work based on manager feedback
Log your working hours and mileage in line with company procedures

What you bring

A portfolio of short-form video work is required
You have one to three years of experience making social media content or working in a related area
You can create and edit short videos and know how Instagram, TikTok and Facebook work
You can use CapCut, Adobe Premiere or comparable editing software

Who this fits

This part-time role suits someone who can work independently on site and collaborate with property staff and marketing leads. Travel takes up half the role, and you need a valid driver’s license and reliable transportation. Some evening and weekend availability is needed for events and lifestyle shoots; work may involve long periods sitting or standing and occasional lifting up to 25 pounds.

From the employer

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

Works with the national and local marketing team members and regional leadership to develop and execute strategic and tactical social media that raise awareness, increase loyalty, and improve our customer’s experience at the individual asset level.
This role is responsible for creating and executing engaging social media content that enhances brand awareness and customer engagement at the property level. The Social Media Content Specialist partners with the Digital Marketing team and on-site teams to capture, produce, and publish high-quality visual content across digital platforms.

***This is a part-time position.

JOB DESCRIPTION

KEY RESPONSIBILITIES:

Travel to properties to capture high-quality photo and video content, serving as the primary on-site shooter and producer for all organic social media channels including Facebook, Instagram, and TikTok
Coordinate with on-site property staff prior to and during visits to schedule shoot times, identify key spaces and features to highlight, and ensure smooth access for uninterrupted content capture
Prepare for and execute on-site content shoots by following established shot lists, scheduling, and logistics, to maximize content output during each property visit and streamline travel as much as possible
Receive and following creative direction and briefs from Organic Social Media Territory Leader and/or manager
Shoot and edit compelling short-form video content optimized for Reels and TikTok, applying established guidelines for composition, lighting, pacing, and on-trend visual storytelling
Operate camera equipment, mobile devices, and stabilization tools (gimbals, tripods) to capture professional-grade footage and photography in a variety of property environments and lighting conditions
Edit video content end-to-end using tools such as CapCut, Adobe Premiere, or similar, incorporating royalty free music, transitions, text overlays, and effects that align with current platform trends
Develop a strong visual identity across platforms by maintaining consistency in color grading, aesthetic, and style across all captured content
Upload content to appropriate technology platforms
Stay ahead of evolving video formats, trending audio, and platform-specific creative best practices to ensure content remains fresh and high-performing
Incorporate feedback from Organic Social Media Territory Leader and/or manager to continuously improve process and content
Accurately track and report hours worked and mileage in compliance with company policies

BASIC KNOWLEDGE & QUALIFICATIONS:

Portfolio of short-form video work (required)1–3 years of experience in social media content creation or related field
Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field preferred
Experience creating and editing short-form video content
Strong understanding of Instagram, TikTok, and Facebook
Strong organizational and communication skills

SPECIALIZED SKILLS:

Strong capture craft across photo, video, and audio
Editing with strong pacing and hook craft
Proficiency with CapCut, Adobe Premiere, or similar tools
Ability to identify and apply social media trends
Experience with cameras and stabilization equipment
Strong collaboration and communication skills
Self-direction on site

TRAVEL / PHYSICAL DEMANDS:

Job demands may require long periods of sitting
Job demands may require long periods of standing
Job demands may require occasional heavy lifting, up to 25 pounds (11.4 kg)
Travel required 50% to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
Valid driver's license and reliable transportation
Some weekend and evening availability for events and lifestyle shoots

The hourly range for this position is $31.00 - 40.00.

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Benefits Offered for Part-time Team Members*:

401(k) with Company Match (eligibility required)
Employee Assistance Program
Paid sick time

*For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

Greystar is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by applicable law.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to AskHR@greystar.com.