Social Media and Content Specialist
gleim Open · verified Oct 27, 2026 At a glance
Mid-level Social Media role at gleim. Gainesville · full-time · no salary stated · we estimate $72,500–$110,750 across the United States.
gleim has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- You’ll create platform-specific copy, images, short videos, and graphics for campaigns
- You’ll schedule and publish posts while maintaining editorial calendars and consistent timing
- You’ll monitor audience activity, coordinate responses, and escalate reputation issues when needed
- You’ll analyze channel and campaign results to spot trends and improve content in real time
- You’ll work with marketing teammates to connect social plans with wider brand initiatives
What you bring
- You have a marketing, communications, or digital media degree, or comparable experience
- You can write clear, engaging copy for digital audiences
- You understand social scheduling, management, and analytics platforms
- You can use Adobe Creative Suite, Canva, or comparable design software
- You stay organized across competing deadlines and priorities
Who this fits
You’ll fit a collaborative, accountable environment that values strong writing, visual communication, adaptability, and data-informed decisions. The position is full-time and based in Gainesville. References are required, and a drug test and background check follow an offer; the workplace is drug- and smoke-free.
From the employer
Position Overview
The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.
Key Responsibilities
Content Development & Creative Execution
- Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging
- Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns
- Design and edit graphics using approved tools and templates to support content and campaign needs
- Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations
Social Media Channel Management
- Manage, schedule, and publish content across multiple social media platforms
- Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts
- Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines
- Support online reputation management through proactive monitoring and response coordination
Strategy, Performance & Analytics
- Track, analyze, and report on content and campaign performance using platform analytics and reporting tools
- Identify trends, audience insights, and high-performing content to inform ongoing optimization
- Make real-time adjustments to content and messaging based on performance data and emerging trends
- Provide actionable insights and recommendations to marketing stakeholder
Cross-Functional Collaboration
- Partner with team to support business goals and campaign initiatives
- Contribute to content and social media strategy discussions and planning sessions
- Align social content with broader marketing, brand, and communications strategies
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable
- Demonstrated experience writing professional, engaging copy for digital audiences
- Working knowledge of social media management, scheduling, and analytics tools
- Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
- Strong organizational skills with the ability to manage multiple priorities and deadlines
Key Competencies
- Strategic and analytical thinking
- Strong written and visual communication skills
- Attention to detail and brand consistency
- Ability to adapt quickly in a fast-paced digital environment
- Collaborative mindset with a high degree of accountability
References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.
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