Social Media and Content Specialist

gleim Open · verified Sep 11, 2026

Gainesville Full-time Mid-level Social Media

Mid-level Social Media role at gleim. Gainesville · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll create platform-specific copy, images, short videos, and graphics for campaigns
You’ll schedule and publish posts while maintaining editorial calendars and consistent timing
You’ll monitor audience activity, coordinate responses, and escalate reputation issues when needed
You’ll analyze channel and campaign results to spot trends and improve content in real time
You’ll work with marketing teammates to connect social plans with wider brand initiatives

What you bring

You have a marketing, communications, or digital media degree, or comparable experience
You can write clear, engaging copy for digital audiences
You understand social scheduling, management, and analytics platforms
You can use Adobe Creative Suite, Canva, or comparable design software
You stay organized across competing deadlines and priorities

Who this fits

You’ll fit a collaborative, accountable environment that values strong writing, visual communication, adaptability, and data-informed decisions. The position is full-time and based in Gainesville. References are required, and a drug test and background check follow an offer; the workplace is drug- and smoke-free.

From the employer

Position Overview

The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making.

Key Responsibilities

Content Development & Creative Execution

Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging
Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns
Design and edit graphics using approved tools and templates to support content and campaign needs
Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations

Social Media Channel Management

Manage, schedule, and publish content across multiple social media platforms
Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts
Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines
Support online reputation management through proactive monitoring and response coordination

Strategy, Performance & Analytics

Track, analyze, and report on content and campaign performance using platform analytics and reporting tools
Identify trends, audience insights, and high-performing content to inform ongoing optimization
Make real-time adjustments to content and messaging based on performance data and emerging trends
Provide actionable insights and recommendations to marketing stakeholder

Cross-Functional Collaboration

Partner with team to support business goals and campaign initiatives
Contribute to content and social media strategy discussions and planning sessions
Align social content with broader marketing, brand, and communications strategies

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable
Demonstrated experience writing professional, engaging copy for digital audiences
Working knowledge of social media management, scheduling, and analytics tools
Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
Strong organizational skills with the ability to manage multiple priorities and deadlines

Key Competencies

Strategic and analytical thinking
Strong written and visual communication skills
Attention to detail and brand consistency
Ability to adapt quickly in a fast-paced digital environment
Collaborative mindset with a high degree of accountability

References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.