Regional Sales Manager
Generac Open · verified Oct 18, 2026 At a glance
Manager-level Sales Leadership role at Generac. Chicago · full-time · $70,000–$100,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and carry out a territory plan that covers bid work, negotiated sales, or both
- Find new accounts and deepen customer ties to increase product sales and win more business
- Research competitors and customer needs, then identify openings for sales growth
- Guide customers through sales and project decisions, and develop programs or promotions that lift sales
- Track opportunities in CRM or ERP systems, share customer feedback internally, and work with marketing on launches
What you bring
- At least four years of successful sales territory development experience
- A bachelor’s degree or equivalent work experience
- You can plan territory sales, assess competitors, interpret metrics, and turn findings into sales actions
- Strong listening, interpersonal, written, and verbal communication skills
Who this fits
This manager-level territory role suits someone who can build customer relationships and manage a sales territory independently. You’ll need to travel and hold a valid driver’s license. The role includes a base salary of $70,000 to $100,000 per year, plus uncapped commissions and other variable incentives.
From the employer
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Primary Purpose
The Regional Sales Manager develops and maintains an assigned Energy Systems sales territory. The Regional Sales Manager has the responsibility to develop and execute a territory management plan that can encompass reactive (bid market) and/or proactive (negotiated business) relationships to grow and achieve territory sales objectives. This role acts as the primary customer contact and territory owner; building and managing relationships, executing on new growth strategies and capturing market share.
Major Responsibilities
- Develops and executes territory management plan.
- Develops new customer accounts.
- Strengthens account relationships to grow product sales.
- Conducts market research, analyzing competitive landscape to identify opportunities.
- Acts as primary sales resource to customers and facilitates successful project outcomes.
- Works with clients to develop programs and promotional opportunities to increase sales.
- Manages information to key internal personnel from customer systems.
- Manages key sales activity and opportunity information in CRM/ERP
- Communicates routinely with the Sales Leader
- Provides voice of the customer feedback
- Maintains and grows knowledge of product offerings and value proposition.
- Provides feedback and recommendations on processes to improve profitability and the customer experience.
- Engages with marketing resources to introduce new products and programs to increase market share and brand awareness.
- Other Duties as assigned.
- Special assignments as directed by the sales leadership team
Minimum Job Requirements
Education
Bachelor’s Degree or equivalent work experience
Certification / License
N/A
Work Experience
4+ years of successful sales territory development experience
Knowledge / Skills / Abilities
- Sales Acumen-Demonstrated knowledge and ability to execute a territory management strategy, sales discipline and sales best practices.
- Communication-Active listener with effective interpersonal skills. Excellent verbal and written communication skills; ability to uncover needs and articulate our value proposition.
- Analytical Capability- Ability to evaluate our competitive position. Can interpret metrics and convert them to actionable objectives.
- Entrepreneurial- A self-starter with initiative and vision; ability to manage multiple projects simultaneously.
- Change Management- Adept at adjusting to changing environments, process and market conditions.
Preferred Job Requirements
Education
Bachelor’s Degree in Engineering
Certification / License
N/A
Work Experience
7+ years successful solution sales and/or contractor sales experience
Knowledge / Skills / Abilities
Previous trade experience, experience in the power generation or installed equipment industries preferred
Compensation:
Generac is committed to fair and equitable compensation practices. The annual base compensation for this role is $70,000 - $100,000. Uncapped commissions are also included with this opportunity. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives
Physical Requirements and Working Conditions
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Ability to travel and valid Driver’s License required.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
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