Brand Manager - Consumer
At a glance
Manager-level Brand Marketing role at Galderma (Broadbean External). Milano · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn consumer brand strategy for Cetaphil, Benzac and Onilaq into local plans tied to sales, profit and market-share goals
- Shape channel-specific promotions with trade marketing, and manage the budget against those plans
- Use market, competitor and consumer or HCP insights to adjust activity and support product-demand forecasts
- Build shelf engagement across physical and digital channels, then set and track the sampling approach
- Develop and localize campaign materials with agencies and internal teams, while supporting Sales and Medical
What you bring
- A university degree in marketing, economics or a related area
- Five to eight years in brand or product marketing for pharma or FMCG, with a consumer focus
- A broad marketing background combining qualitative work with data analysis, plus practical digital marketing skills
- Fluent business English; Italian as a first language is preferred
- Experience in an international matrix setup and cross-functional stakeholder work
Who this fits
This suits a consumer brand marketer who can combine analytics with hands-on campaign work and coordinate across functions. The role is based in Milan and follows a hybrid setup.
From the employer
Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Cx Brand Manager
Location: Milano, Italia. Hybrid
Job Description
The Cx Brand Manager will help translate the strategy for Consumer brands (Cetaphil, Benzac, Onilaq) into a local market plan to maximize brand value, achieve sales, profitability, and market share targets, and manage the local marketing mix within the budget. Additionally, it involves exploring new market opportunities, understanding the consumers and patients journey, monitoring the market, and creating action plans, also towards an integrated approach.
All actions must comply with national laws (like Law 231 and D.lgs 81/08), Galderma's Code of Ethics, Pharma Industry Laws (including Farmindustria Code), and any other relevant codes, standard operating procedures (SOPs), and working instructions.
Key Main Responsibilities
- Develop effective promotional and communication plan for Cx portfolio tailored to each channel in conformity with objectives and global guidelines, collaborating with trade marketing specialist.
- Responsible for the management of the budget, keeping it under control
- Analyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution - and collaborate for forecasting of product demand, with Sales, Market Intelligence and Supply
- Drive customer engagement to win at shelf - both physical and digital
- Build and monitor the sampling strategy
- Creates and adapt promotional materials, cooperating with agencies, and in collaboration with internal stakeholders
- Strictly collaborate with agencies and internal shareholders for Media Strategies, and coordinate assets localization and creation
- Be a key point of reference for Sales and strictly collaborate with Medical team
- Actively collaborate cross-function and cross-BUs, for Integrated Dermatology Strategies (IDS)
Skills & Qualifications
- University Degree with a Marketing/Economic background
- 5 to 8 years experience in Marketing (Product/Brand Management) of Pharma/FMCG industry (consumer focus / dermo-cosmetic experience)
- Strong practical knowledge or experience in Sales in Pharma is a plus
- Proven experience in marketing rounded role, mixing qualitative and analytics tasks
- Sound Digital experience and knowledge
- Knowledge of Medical Visit strategy and congresses is considered a plus
- Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
- Fluent in Business English (Italian mother tongue preferably)
- Office tools
- Veeva Vault knowledge (nice to have)
- Previous experience working in a matrix organization with international exposure
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