Senior Product Communication and Insight Specialist
At a glance
Senior Communications role at FWD. Bangkok · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead product communication strategy, messaging, storytelling, and launches tied to strategic objectives and growth targets
- Create sales brochures, illustrations, policy contracts, articles, blog posts, and PR statements for product communications
- Research customer needs, product performance, consumer preferences, and market trends to shape recommendations
- Analyze product data and customer feedback, then share findings that guide product actions and communication
- Coordinate with product, distribution, customer, legal, and compliance teams while supporting junior colleagues and controlling budget
What you bring
- You bring senior-level experience leading product communications and developing the related strategy
- You can turn product research, customer feedback, market trends, and data into clear insights and recommendations
- You can produce credible materials covering product features, selling points, personas, questions, and concerns
Who this fits
You will suit a senior communications role that combines product storytelling with customer and market insight. The work involves close coordination across product, distribution and training, customer, legal, and compliance teams, plus guidance for junior colleagues and budget control. The role is based in Bangkok, Thailand.
From the employer
About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit www.fwd.com
Plan and execute product communications which includes leading and developing the product communication’s overall strategy, defining the product content, message, story-telling and collaborating with other functions in other to ensure that the company's vision and customer satisfaction goals are met. They play a lead role to perform product research/insight to deepen our understanding of a product's performance, market trends, and customer preference.Job Purpose
Plan and execute product communications which includes leading and developing the product communication’s overall strategy, defining the product content, message, story-telling and collaborating with other functions in other to ensure that the company's vision and customer satisfaction goals are met. They play a lead role to perform product research/insight to deepen our understanding of a product's performance, market trends, and customer preference.
Key Responsibilities:
Create and execute a wide range of product communication launches, message announcements, and product communication initiatives to support strategic objectives and growth targets.
Develop product materials, including sale brochures, sale illustrations, policy contract, articles, blog posts, PR messaging and statement for product communication.
Help identify opportunities to increase product relevance and trust among internal and external stakeholders through product communication; key product feature, key selling point, persona, address and product question or concern for product communication part in highly credible way.
Work closely with other teams to drive initiative/business forward; product, distribution/training, customer, legal, compliance etc.
Bring the customer’s perspective by executing product analysis and research activities to provide product insights and recommendation for product communication.
Capture and interpret product data from a range of sources and communicate the finding to support team.
Conduct meaningful research about product/consumer needs and market trends to guide product development and strategy.
Interpret data and customer feedback to guide product actions.
Provide support and advice to more junior team members.
Manage and control budget.
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