Lead - Communication Planning and Strategy

aCommerce Open · verified Aug 17, 2026

Bangkok Senior Communications

Senior Communications role at aCommerce. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build live-stream plans, scripts, flows, and hooks for TikTok, Shopee, and Lazada
Test fresh interactive ideas that lift viewer engagement and gross merchandise value
Adapt each plan to a brand’s value proposition and coordinate delivery across teams
Review stream metrics, then shift tactics to improve revenue and profitability
Own campaign results while keeping the live calendar on track with KOLs, production, and brand teams

What you bring

At least five years in communication planning, content strategy, or live-stream management
At least two years using TikTok or ecommerce platforms such as Shopee and Lazada for live campaigns
A history of developing content or live mechanics that produce immediate commercial outcomes
Strong knowledge of TikTok and marketplace ecosystems, algorithm trends, and audience behavior
Turn stream metrics into profitable tactical changes, present clearly in Thai and English, and own outcomes

Who this fits

This Bangkok-based senior role suits a self-starting planner who combines creative live tactics with commercial and profitability goals. You’ll work across TikTok, Shopee, and Lazada with KOL, production, and brand teams in a fast-paced setting, using Thai and English.

From the employer

Job purpose

The Lead, Communication Planning is the creative engine behind our Live Streaming success. Your mission is to design tactical communication plans and innovative content mechanics that turn viewers into buyers. You will drive Sustainable Growth by balancing high-energy creativity with a sharp focus on Profitability and GMV improvement across all live platforms.

Job Responsibilities:

Live Tactical Strategy: Lead the end-to-end communication planning for Live Streaming (TikTok, Shopee, Lazada), focusing on high-conversion scripts, flows, and tactical hooks.
Creative Growth Mechanics: Develop and pilot new, out-of-the-box creative tactics and interactive mechanics to drive immediate GMV improvement and engagement.
Brand Strategy Customization: Tailor communication plans for each brand partner to ensure their unique value proposition drives sustainable sales growth.
Planning & Organizing: Oversee the live streaming calendar and coordinate with KOLs, production, and brand teams to ensure all plans are delivered on time with zero missed deadlines.
Performance Analysis: Use analytical thinking to evaluate live stream data, identifying key drivers for revenue and areas for profitability optimization.
Result-Oriented Execution: Take full accountability for campaign outcomes, ensuring all tactical communication leads to measurable business growth and "WOW" service standards.

Key Requirements:

Minimum 5 years of experience in Communication Planning, Content Strategy, or Live Stream Management.
Platform Specialist: At least 2 years of hands-on experience specifically with TikTok or Ecommerce platforms (Shopee, Lazada), with a focus on Live Streaming and tactical campaign management.
Tactical Creativity: Proven track record of creating content or live mechanics that drive immediate commercial results (Drive Revenue).
Ecommerce Insight: Deep knowledge of the TikTok/Marketplace ecosystems, algorithm trends, and audience behaviors.
Analytical Thinking: Strong ability to turn live stream data/metrics into actionable strategy pivots to ensure profitability.
Strategic Communication: Excellent presentation and storytelling skills in both Thai and English.
Agility & Accountability: A self-starter who thrives in a fast-paced environment and takes 100% ownership of project success (Result Oriented).