Admin - Communication Planning and Strategy (1 year contract)
Mid-level Communications role at aCommerce. Bangkok.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build client communication plans around e-commerce goals and audiences
- Create and optimize short product videos across e-commerce platforms
- Coordinate live-stream campaigns and refine them using performance data
- Run influencer and affiliate programs to grow awareness, traffic, and sales
- Handle marketing quotes, invoices, payment follow-ups, and records
What you bring
- A bachelor’s degree in marketing, communications, or a related discipline
- At least two years managing influencer marketing or KOL programs
- Knowledge of influencer partnerships, KOL engagement, and social media trends
- Ability to create engaging video concepts, interpret performance data, and produce reports
- Strong coordination, organization, adaptability, and working knowledge of Microsoft Office, Google Sheets, and Google Slides
Who this fits
This role suits a Bangkok-based communications professional who can balance influencer programs, content production, live campaigns, reporting, and marketing administration. You’ll need to manage several projects carefully, adapt your approach, and bring an interest in skincare and beauty trends. The listing describes a one-year contract and does not state any travel, visa, timezone, or people-management requirements.
From the employer
Job Responsibilities:
Communication Strategy:
- Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
- Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
- Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
- Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
- Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
- Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
- Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
- Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
- Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
- Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
- Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
- Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
- Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Administrative
- Create accurate quotations, and invoices for marketing team products/services.
- Monitor outstanding debts and follow up with clients for timely payments.
- Assist in payment collection and send payment reminders.
- Organize legal documents (e.g., vendor agreements, NDAs).
- Maintain a filing system for physical and digital records.
Key Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in Influencer Marketing or KOL Management.
- Strong understanding of influencer marketing, KOL engagement, and social media trends.
- Creative mindset to develop engaging and compelling video content.
- Excellent communication and coordination skills.
- Ability to analyze data and generate performance reports.
- Proficiency in Microsoft Office, Google Sheets, and Google Slides.
- Creative and adaptable mindset with a flexible approach to work.
- Detail-oriented and well-organized in managing multiple projects.
- Passionate about skincare and beauty trends.
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