Dir Marketing Communication
At a glance
Mid-level Communications role at Efet. Bangkok · full-time.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Build annual, monthly and segment-based marketing plans with hotel leaders, using competitive data, demand analysis and marketing mix decisions
- Set marketing budgets and plan print, digital and social media activity around deployment costs and strategy
- Run short- and long-term campaigns to grow revenue, awareness and demand for hotel products and services
- Guide social, web, advertising, email and collateral work, including website content and visual assets
- Coordinate offers, agency work, sponsorships, influencer activity and paid surveys with relevant hotel and corporate partners
What you bring
- You can develop and put results-focused marketing strategies into action
- You bring an innovative, action-oriented approach to marketing work
Who this fits
This role suits someone who can shape hotel marketing plans and budgets while coordinating execution across several channels and partners. The position is based on-site in Bangkok.
From the employer
Develops strategic marketing plans and establish annual marketing budgets along with GM, DOS, and DORM. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
2. Creates, manages and implements media/marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.
Manages strategic direction on all marketing related areas including but not limited to: Social Media, Websites, Digital & Print Advertising, Email & Collateral.
Identifies outside agencies and responsible for development of agenda strategy and
Work/Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.
Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed/appropriate.
Oversees the development and content strategy of hotel level websites.
Identifies partnership/sponsorship opportunities for joint outreach.
Coordinates influencer strategy with public relations team to leverage social media opportunities.
Conducts paid marketing surveys on current and new service levels and product concepts.
What are we looking for?
Innovative, action oriented individual able to identify and implement results-oriented marketing strategies for the hotel.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
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