Specialist - Communication Planning and Strategy

aCommerce Open · verified Aug 17, 2026

Bangkok Mid-level Communications

Mid-level Communications role at aCommerce. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build client communication plans around e-commerce objectives and audience needs
Create, script, and coordinate short product videos for different shopping platforms
Run live-stream campaigns, track results, and refine them to improve visibility and sales
Develop influencer and affiliate programs that generate awareness, visits, and purchases
Report activity and outcomes regularly, then use the findings to improve performance

What you bring

Bachelor’s degree in communications, marketing, public relations, or a related discipline
One to two years in a closely related communications role supporting e-commerce brands or businesses
Working knowledge of e-commerce platforms and current trends, with TikTok experience preferred
Data-focused judgment, strategic and creative thinking, and strong written and spoken communication
Independence, initiative, multitasking ability, and proficiency with MS Office, including Excel and PowerPoint

Who this fits

This role suits someone who can combine communication planning, creative content work, performance analysis, and partner coordination for e-commerce clients. You’ll work from Bangkok and need to operate independently while handling several projects at once.

From the employer

Job Responsibilities:

Communication Strategy:

Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.

Short Video Production:

Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.

Live Streaming Marketing:

Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
Analyze live streaming performance data and adjust strategies for maximum ROI.

Influencer and Affiliate Management:

Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.

Reports

Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.

Key Requirements:

Bachelor's degree in communications, marketing, public relations, or a related field
1-2 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
Strong analytical mindset with the ability to leverage data for decision-making.
Strong understanding of marketing communication theory and principles.
Ability to think strategically and creatively.
Excellent written and verbal communication skills.
A self-starting attitude – the ability to work independently and take initiatives
Ability to manage multiple projects simultaneously
Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD