Shopper Marketing Manager
At a glance
Mid-level General Marketing role at Fussy. London.
Fussy states pay in the role description below.
growthroles summary, based on the employer's posting.
What you'll do
- Build the yearly retail marketing schedule around range reviews, launches, promotions and retailer or brand activity
- Tailor promotions, point-of-sale, sampling and gifting to each retailer’s shopper profile
- Support Retail team planning discussions to win marketing investment and stronger in-store visibility
- Lead retail marketing toolkits, act as the Brand team’s Retail contact and support trade and retailer events
- Improve retailer-site search, display, email and product pages, while keeping brand planning balanced across retail and direct sales
What you bring
- At least five years in FMCG shopper, retail or trade marketing
- Hands-on experience improving retailer-site search, display, email and product content
- You can protect the brand’s identity while adapting it for retail shelves and online listings
- You’ve worked with brand, marketing, creative and commercial teams across functions
Who this fits
This manager role suits someone with substantial FMCG retail marketing experience, ideally in beauty or personal care and with grocery or health and beauty retailers. You’ll work in a hybrid setup, with Tuesdays, Wednesdays and Thursdays in the Shoreditch office.
From the employer
About Fussy
Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. We’ve delivered five years of exceptional growth, including building significant distribution in Tesco, Sainsbury’s, Waitrose, Ocado, Boots, Superdrug and Holland & Barrett.
To help drive further growth in retail, both in existing and new channels, we’re now looking for a Shopper Marketing Manager to join our Brand team. You’ll be leading the charge on how Fussy shows up across every retail touchpoint, making sure the brand looks brilliant and engages shoppers as well on every retail shelf as it does on Fussy.com.
This is an exciting opportunity to join a purpose-driven scale-up through a significant period of growth. 💪🌍
What You’ll Do 💼
Take responsibility for the annual retail marketing calendar, aligned to range reviews and launches, promotional plans and other retailer & brand activity
Understanding each retailer’s shopper profile in order to tailor plans across promotions, POS, sampling, gifting and other in-store activation
Supporting the Retail team’s JBP conversations to help secure marketing investment and additional visibility
Ensuring the brand planning process brings an equal Retail and DTC mindset
Being the main Brand team contact for the Retail team
Leading development of all retail marketing toolkits and materials
Supporting and attending Trade and Retailer Head office events
Briefing and optimising onsite search, display and email within retailer ecosystems
Ensuring product content is optimised on retailer .com pages
Who You Are 🤓
Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:
A minimum of 5 years’ experience in FMCG shopper, retail or trade marketing, ideally within beauty or personal care and working with grocery and health & beauty retailers
A brand guardian with a retail mindset, able to protect what makes Fussy distinctive while adapting the brand to drive impact on a retailer shelf or online listing
Experience briefing and optimising onsite search, display, email and product content within retailer ecosystems
Strong organisational skills and attention to detail
An effective collaborator, experienced in working cross-functionally with brand, marketing, creative and commercial teams
What we offer 🤝
A chance to play a part in banishing single-use plastic from the bathroom
A salary of £45-55k depending on experience
Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
Share options after probation, so that you can benefit from our growth
To help us manage the high volume of applications we receive, we use AI-assisted screening as one part of our process — always applied thoughtfully and fairly. But rest assured, technology never has the final say: every candidate who moves forward is met with genuine human attention, care and connection, every step of the way.
Who we are 💪🌍
Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!
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