Lead Generation Specialist
At a glance
Mid-level Demand Generation role at Freudenberg. Houston · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Research prospective customers and projects in targeted industries using defined sales strategies
- Reach prospects by phone, email, and professional networking sites to create interest and assess opportunities
- Capture customer needs, decision-makers, timelines, and outreach activity in the CRM
- Screen leads, arrange meetings with territory sales managers, and hand qualified opportunities to sales
- Support outbound campaigns while reporting on activity, pipeline movement, and performance
What you bring
- One to three years in lead generation, sales support, or business development
- Hands-on experience contacting prospects through cold calls, email, or digital engagement
- Strong communication skills plus accurate collection and documentation of customer and market information
- An associate or bachelor’s degree in marketing, business, or a related area is preferred
Who this fits
You’ll suit a mid-level role centered on prospect research, outbound contact, CRM updates, lead qualification, and sales coordination. You need to manage several tasks, stay organized, follow through, and work accurately in a fast-paced setting. The position is based in Houston, United States of America.
From the employer
Working at Freudenberg: We will wow your world!
Responsibilities:
- Identify and research prospective customers and projects within targeted industries based on defined sales strategies
- Conduct outreach to potential customers through phone, email, and professional networking platforms to generate interest and qualify opportunities
- Gather and validate key information including customer needs, decision-makers, and project timelines
- Document all prospecting activities, customer interactions, and opportunity details within the customer relationship management system
- Qualify leads and coordinate meetings between prospective customers and territory sales managers
- Support the transition of qualified leads and opportunities to the sales team for further development
- Collaborate with marketing and sales teams to support outbound campaigns and lead generation initiatives
- Provide regular updates and reporting on lead generation activities, pipeline progress, and overall performance
Qualifications:
- Associate’s or bachelor’s degree in marketing, business, or a related field preferred
- 1–3 years of experience in lead generation, sales support, or business development
- Experience with customer outreach, including cold calling, email, or digital engagement methods
- Strong communication and interpersonal skills with the ability to engage prospective customers effectively
- Ability to gather, analyze, and document customer and market information accurately
- Experience working with customer relationship management systems or similar tools preferred
- Self-motivated with the ability to manage multiple tasks in a fast-paced environment
- Strong organizational skills with attention to detail and follow-through
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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