Field Marketing Specialist
Mid-level Event Marketing role at Formal. San Francisco · full-time · no salary stated · we estimate $139,050–$167,750.
Formal has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage the field marketing calendar across dinners, lunches, meetups, conferences, and satellite events
- Handle venues, vendors, contracts, invitations, registration, and on-site delivery for each event
- Launch pre- and post-event campaigns to improve attendance, engagement, follow-up, and conversion
- Work with sales and executives on guest lists, targets, pipeline goals, and buyer-facing messaging
- Measure attendance, pipeline impact, and the qualitative signals behind memorable events
What you bring
- Three to five years in field marketing, ideally within B2B technology or cybersecurity, including partner marketing strategy experience
- Strong written and verbal communication, with the ability to collaborate across teams and build stakeholder relationships
- A record of delivering major conference programs as a vendor, such as RSA, Black Hat, Re:Invent, KubeCon, or similar
- Availability for occasional domestic travel
Who this fits
You’ll suit a hands-on, highly organized marketer who wants full ownership of event execution and growth. The role is onsite in San Francisco and includes occasional domestic travel, with close work alongside sales and executive leadership.
From the employer
About Formal
Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.
About the Role
A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.
What you'll do
Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.
What You Need
Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
Sharp eye for detail - menu, signage, lighting, name tags, the vibe
Occasional domestic travel to support events
Why Formal
Real ownership - you’ll shape how we show up to the security community.
A team that takes events seriously as a growth channel and gives you the budget to do them right.
Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
Competitive comp, equity, full benefits.
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
Flexible PTO
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