Field Marketing
At a glance
Mid-level Event Marketing role at DepthFirst. San Francisco · full-time · no salary stated · we estimate $142,000–$165,000.
DepthFirst has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the field marketing plan and run it, using major trade shows to build awareness and smaller events to create pipeline
- Lead DepthFirst’s Black Hat debut, from an attention-grabbing booth to conference events designed to generate sales opportunities
- Build a repeatable mix of executive gatherings, partner and customer sessions, roadshows, co-marketing events and regional conferences
- Coordinate with BDRs and AEs to choose accounts, bring prospects to events, arrange meetings and move deals forward afterward
- Write event communications and manage budgets, vendors, logistics, staffing, on-site delivery and reusable planning materials
What you bring
- Five to twelve years in B2B field marketing, with events that have increased awareness and generated pipeline
- You have run events from audience selection and invitations through registration, logistics, on-site work and follow-up
- You can work independently, collaborate with sales leaders and teams, and measure and clearly communicate event results
Who this fits
This role suits an experienced, hands-on field marketer who can build a program and execute it independently. The position is on-site in San Francisco.
From the employer
About depthfirst
We believe that software is the foundation of modern civilization - yet vulnerabilities threaten its integrity, security, and resilience. We are on a mission to solve security.
depthfirst is building intelligence to detect and remediate critical software vulnerabilities. We are training and scaling security AI agents to discover zero-days vulnerabilities across large customer codebases and popular open source software.
Our founding team includes deep expertise in data, infrastructure, security and LLMs with technical leaders from DeepMind, Databricks, Square, and Faire. We are looking for strong technically-minded people who are interested in working at the intersection of AI, Security and Infrastructure.
About this role
We’re seeking an experienced and entrepreneurial Field Marketer to build depthfirst’s field marketing program. You will help set our field marketing strategy an own its execution. You will contribute to building brand awareness through memorable presences at large industry trade shows and building pipeline through our own events and participation in smaller trade shows and local events.
You’re excited about this role because you will…
Own depthfirst’s first presence at Black Hat, including creating a stand-out, experiential booth to build awareness and planning and executing smaller events during the conference to build pipeline.
Build a repeatable and scalable event motion, including:
Upscale, invite-only events for executives in target accounts
depthfirst hosted thought leadership events in collaboration with security partners and customers
Partner roadshows and co-marketing events
Regional conferences
Partner with BDRs and AEs to identify target accounts, secure attendance, set meetings, and progress deals after events.
Write copy and messaging for invites, landing pages, email sequences, reminders, and post-event follow-up.
Own event operations end-to-end: budgeting, venue and vendor sourcing, logistics, staffing, and onsite execution.
Create a field playbook that scales: templates, outreach workflows, run-of-show, budget tiers, staffing plans, and reporting.
Qualifications
5–12 years of B2B field marketing experience, with a track record of running events that improve brand awareness and drive pipeline.
Proven ability to own end-to-end event execution: targeting, outreach, registration, logistics, onsite, and follow-through.
Experience in a strong field marketing org. You’ve seen what “great” looks like and can recreate it at a startup.
Comfortable operating and executing independently.
Strong cross-functional partner, especially with sales teams (BDRs, AEs) and leadership.
Metrics-oriented. You can define what success means, instrument it, and report it clearly.
Bonus Points For
Experience in cybersecurity.
Partner and channel co-marketing experience.
Experience building a field program from scratch at a high-growth startup.
What We Offer
Competitive salary with meaningful equity
Health, vision, and dental insurance
Office lunch and dinner (SF office)
Ownership and significant room to grow as the company scales
depthfirst is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
To all recruitment agencies: depthfirst does not accept agency resumes. Please do not forward resumes to depthfirst employees. depthfirst is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company.
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