Global Social Media Teamlead (f / m / d)

Fielmann Open · verified Sep 21, 2026

Hamburg Full-time Mid-level Social Media

At a glance

Mid-level Social Media role at Fielmann. Hamburg · full-time · no salary stated · we estimate €40,000–€46,000.

Estimated pay

Fielmann has not published a salary for this role. The figure below is our estimate, not theirs.

€40,000 – €46,000

What the middle half of mid-level social media roles in Hamburg paid, among postings that did state a salary.

Worked out from 6 postings that stated pay, median €41,000. Last updated Mar 10, 2026.

RoleSocial Media

SeniorityMid-level

LocationHamburg

EmploymentFull-time

PostedMay 27, 2026 · 3mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the worldwide social media direction around brand and communication objectives
Plan and produce channel content, then carry campaigns through execution
Lead, coach, and grow a team of social media specialists
Use KPI results and performance findings to improve social activity
Create governance standards, coordinate stakeholders, and turn emerging trends into channel stories

What you bring

At least seven years working in social media or digital marketing
A track record of managing people with clear direction, trust, and feedback
Fluency in both German and English
Experience working across countries, or comfort operating in international settings

Who this fits

You’ll suit a senior social media practitioner who can combine strategic planning with hands-on storytelling and data-led decisions. The role is based in Hamburg, includes team leadership, and supports up to sixty percent remote work per month by agreement with your team.

From the employer

In Brand Marketing, we shape how Fielmann is perceived worldwide. Together with our teams across product, retail, e-commerce and PR, as well as our international markets, we create campaigns that bring our brand to life and drive it forward consistently.

You will work in an international environment and ensure that our global brand strategy is translated into impactful campaigns across all channels—creating a consistent brand experience while allowing for local relevance.

What you can expect. Your responsibilities.

You define and drive the global social media strategy aligned with our brand and communication goals.
You own content planning, content creation, and campaign execution across relevant platforms.
You lead, coach, and develop a team of social media specialists.
You monitor performance, track KPIs, and optimize activities based on insights.
You collaborate closely with global and local stakeholders to ensure strong alignment.
You establish guidelines and best practices for social media governance and quality.
You spot trends early and translate them into strong formats and stories for our channels.

Why we’re excited about you. Your profile.

You bring 7+ years of experience in social media or digital marketing.
You have proven people leadership experience and you lead with clarity, trust, and feedback.
You know key social platforms, mechanics, and trends – and you understand what works in practice.
You think analytically, you work in a structured way, and you make decisions based on data and insights.
You communicate confidently and you manage stakeholders with ease.
You have experience in a global or multi-market environment, or you thrive in international setups.
You bring a creative mindset and a strong sense for storytelling – and you stay strategic and hands-on.
You are fluent in German and English.

We give it our all. Your benefits.

Attractive salary, 13th salary with the option to convert it into additional time off.
Annual budget of €1,080 for Fielmann products for you and your family.
Employee shares, capital-forming benefits and many additional perks.
Flexible working hours and up to 60% remote work per month upon agreement with your team.
Professional and personal development at the Fielmann Academy at Schloss Plön.
A secure and future-oriented work environment that combines innovation, growth and a strong team culture.

Are you looking for an environment where you can contribute your expertise and grow long-term? Applying via our career portal only takes a few minutes. Ideally, please also indicate your preferred start date and salary expectations. We’re looking forward to getting to know you! Your contact in recruiting is Torben Berndt.

Fielmann is one of the largest family-owned companies in Europe and the third-largest company in the optical industry. We stand for quality, reliability and modern craftsmanship. With our omnichannel model across eyewear, contact lenses and hearing systems, we actively shape the future of the industry. Show us your strengths. Join us. Apply now.