Senior Korea Country Brand Manager, Premium Chocolate & Nutella

Ferrero ferrero.com Open · verified Sep 18, 2026

Seoul Senior Brand Marketing

Senior Brand Marketing role at Ferrero. Seoul.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll own annual brand plans for Premium Chocolate and Nutella in South Korea
Use market and consumer insight to identify growth opportunities and shape action plans
Manage portfolio work from product launches and renovations through new category initiatives
Build integrated campaigns spanning media, digital, events, social, and other activations
Coordinate with Sales, Trade Marketing, Supply Chain, Finance, agencies, and partners for execution

What you bring

Bring a university degree in marketing, business, or a related field
Show strong brand-management experience, ideally in FMCG, with end-to-end strategy ownership
Turn market and consumer data into commercial decisions and practical recommendations
Influence stakeholders effectively across regional and cross-functional environments
Communicate fluently in Korean and English, both verbally and in writing

Who this fits

This role suits a senior marketer who can lead Premium Chocolate and Nutella in South Korea while managing strategy, execution, budgets, and performance. You’ll work from Seoul, join the Korea leadership team, and lead, coach, and develop a small team. Success requires comfort with fast-moving work, complex stakeholder groups, distributors, and regional collaboration.

From the employer

About the Role:

Senior Country Brand Manager role leads the Premium Chocolate and Nutella portfolios in South Korea. This role holds full responsibility for shaping and delivering impactful brand strategies, driving sustainable growth, and strengthening brand equity across key categories. As part of the Korea leadership team, the position works closely with regional marketing teams and cross-functional partners to deliver integrated, high-impact marketing initiatives.

Main Responsibilities:

Lead the development and execution of annual brand plans across Premium Chocolate and Nutella
Drive category growth through a comprehensive 360° marketing approach (ATL, BTL, and digital)
Strengthen brand performance during key consumption moments and expand year-round opportunities
Identify growth opportunities through data-driven insights and translate them into actionable plans
Manage end-to-end portfolio development, including product launches and renovations
Support new category expansion initiatives, including Food Service and innovation pipelines
Ensure alignment of packaging and product strategies with global and regional guidelines
Develop and deliver integrated marketing campaigns, including media, digital, and activations
Partner with agencies to execute communications, events, and social media strategies
Lead consumer-centric initiatives to increase brand relevance and engagement
Work closely with Sales, Trade Marketing, Supply Chain, and Finance teams to ensure seamless execution
Collaborate with distributors and external partners to maximize market impact
Represent the brand in internal forums and external stakeholder engagements
Own and manage marketing budgets, ensuring efficient allocation and ROI delivery
Track brand performance using market and consumer data (e.g., Nielsen, POS, panel data)
Provide regular performance updates and strategic recommendations to stakeholders
Lead, coach, and develop a small team, building strong capabilities and engagement
Foster a high-performance culture with a focus on collaboration and execution excellence

About You:

University degree in Marketing, Business or related field
Strong experience in brand management, ideally within FMCG
Proven track record of managing end-to-end brand strategies and delivering business impact
Experience working with distributors or multi-market structures is an advantage
Analytical mindset with experience interpreting market and consumer data, strategic thinking with strong execution focus
Strong communication and influencing skills and excellent stakeholder management skills in complex, cross-functional and regional environments
Agility and ability to operate in a fast-paced environment, entrepreneurial mindset with problem-solving orientation
Familiarity with data platforms, analytical systems and tools
Fluency in Korean and English, both written and spoken

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.